"Kim Fatty III," or "Jin Sanpang," a phrase the Chinese internet coined years ago to address the young leader of North Korea, has been added onto the loooong list of banned words in China.
As of press time, the term, which refers to Kim Jong-un's reported weight of 280 lb, is blocked on China's biggest social media platform, Weibo, and biggest search engine, Baidu.
"Sorry, according to regulations and policies, search result for 'Jin San Pang' is not displayed," Weibo displays when a search is completed, returning no results.
If the North Korean government did send the request to its Chinese counterpart, it might be regretting the decision, as Weibo is undergoing a collective brainstorm to figure out alternative ways to refer to Kim.
People soon figured out that they can still address Kim with the phrase in posts's comment sections.
"鑫," a character constructed with three of the character "金" — Kim's family name in Chinese, literally three "Kim" — has also begun spreading to dodge censorship.
And people are still posting memes, including a screenshot of a popular comedy show with subtitles saying, "not that I'm blaming you, Fatty III, as a fellow you are quite mean."
"Don't you guys worry about the serious consequences [if you keep joking]?" another asked, jokingly.
Even the international edition of the People's Daily chimed in. "Here we see the best joke and news of the year be born. Korean people overlooked the profoundness of Chinese culture," its Weibo post read.
That advice was quickly put to use: "From now on, we can no longer cordially call the great comrade Kim Jong-un 'Kim Fatty III.'"
Sorry, Kim. China's done what it could.
Beimeng Fu is a BuzzFeed News World Reporter covering China and is based in New York.
Contact Beimeng Fu at firstname.lastname@example.org.
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