I signed in just to say that most of these brands are well-known and loved in the makeup community. Makeup Geek, NYX, Becca, Sugarpill, and Josie Maran are not “underrated” by any means. Becca and Josie Maran are luxury brands. A couple of these are indie companies, and they’re great. Some of the others are hit-or-miss, but I don’t believe most of these are considered “underrated”. I know I sound petty. Just had to rant.