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Amazing New Print Technologies!

Don’t believe what they say, that the print industry is dying, says marketing manager Jonathan Macleod from Printco Ltd (formerly Jay’s Printing Dublin), a fast growing printing company located in Ireland. It is changing, however, and at a really fast rate.

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Via Printing Dublin

Digital media, social marketing and online advertising are admittedly amazing, and are changing the landscape of the printing industry forever. The challenge for the industry is to adapt to this evolving market, and Jonathan has been studying and documenting the market for the past 7 years.


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“What we are seeing is a gradual decrease in the requirement of traditional business stationery such as letterheads, printed envelopes, compliment slips, flyers and leaflets, although not business cards. Customers are looking for bolder, more unique and functional ways to market their businesses offline. There has been an increase in demand for customised product packaging, product displays, stickers and product labels, large format printing and graphics such as wall graphics for custom office fit outs, window graphics and displays, bespoke signage, online media props, exhibition stands, functional promotional products related to their industry needs, custom branded apparel and corporate giftware.

This shows a shift from internal administrative related printing to a greater demand for marketing media and collateral. Customers are looking for higher quality, more customization and uniqueness in design and media, shorter turnarounds and lower minimum order quantities. There has been a huge decrease in demand for bulk, cheaply printed products.”

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Jonathan thinks that printers should develop strategies to align themselves with these changing demands. One advantage printers have is that the machine manufacturers are adapting with the industry, new digital printing, laser, UV, solvent, sublimation, foil, laminating, and router technologies are enabling faster turnarounds, higher quality and customisation for any print or signage media requirement. Print Co Ltd. has invested in the changing technologies, along with an easier online ordering platform, print designer, and integrated MIS, and has seen year on year growth as a result of these implementations.

Digital printers now offer ‘offset-like’ quality and the ability to print on offset papers. Digital printers and Direct Imaging Presses allow the ability to print directly onto a range of substrates and media such as papers, vinyls, and even plastics, without the need to set up plates.

Wide format solvent printers can print onto vinyls for practically any application, and the solvent inks are waterproof and UV resistant for up to 5 years.

Laser engraving machines enable cutting and engraving of papers, card, rubber and acrylic on demand.

CNC routers equipped with highly automated CAM and CAD software enable cutting of sign letters, foam and cardboard cutouts at the touch of a button.

UV printers, with rotary devices, enable printers to now print directly onto 3D objects. Screen and pad printers have also become automated for printing apparel and packaging.

Sublimation technology allows short-run, affordable customisation of textiles and ceramics.

The metallic foil has now been developed to be applied as you would a laminate, transforming the traditional hot foil industry.

Find out more about Printco Ltd. printing technologies here.

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