Coke Zero Knows You Wanna Play Tron:Legacy IPhone Games
"Screw FourSquare, I wanna be the Mayor of The Grid.
We all know traffic can be a pain, but now you can use your iPhone GPS to plot courses for Tron: Legacy LightCycle battles on your morning commute.
Per the folks at Coke (who branded the game) the new LiveCycle iPhone app is ” The first location-based video game that lets you play a real-life version of Tron: Legacy”. It uses your location to create light trails and you get points when other people crash into your trails."