U2 took the stage to perform at the end of Apple's monster event announcing the new iPhones and Watch.
They performed their new song "The Miracle (of Joey Ramone)” off their new album, Songs of Innocence, which they revealed they'd be giving away for free on iTunes right away.
FIVE SECONDS from when they announced it, to be exact.
Yes, Bono. Half a billion. Five seconds. We get it.
Jane McEntegart@JaneMcEntegartFollow
Yes, Bono. Half a billion. Five seconds. We get it.
2:54 PM - 09 Sep 14ReplyRetweetFavorite
(Well, more or less.)
Torrents already do this Apple and it's been longer than five seconds.
Edgardo@EdgardoBerFollow
Torrents already do this Apple and it's been longer than five seconds.
2:54 PM - 09 Sep 14ReplyRetweetFavorite
Wow if the Apple Watch thinks five seconds is as long as Tim Cook does, it's not gonna be a very accurate watch! #AppleLive
Alex Chapman@aLeXeLa135Follow
Wow if the Apple Watch thinks five seconds is as long as Tim Cook does, it's not gonna be a very accurate watch! #AppleLive
3:13 PM - 09 Sep 14ReplyRetweetFavorite
And the internet was mostly kind of like..."meh?"
these guys are from England and who gives a shit
Michael Dempster@michaeldempsterFollow
these guys are from England and who gives a shit
2:54 PM - 09 Sep 14ReplyRetweetFavorite
"And now, here to illustrate the relentless, inexorable march of time, please welcome…U2!"
Dave Itzkoff@ditzkoffFollow
"And now, here to illustrate the relentless, inexorable march of time, please welcome…U2!"
2:46 PM - 09 Sep 14ReplyRetweetFavorite
Weird, checked the metadata on the new U2 album and “Pumpkin spice” is listed as the genre for literally every song
Larry Fitzmaurice@lfitzmauriceFollow
Weird, checked the metadata on the new U2 album and “Pumpkin spice†is listed as the genre for literally every song
3:16 PM - 09 Sep 14ReplyRetweetFavorite
More like boNO
Caroline Moss@socarolinesays
Tim Cook: "What? Which is the one from Iceland?" Intern: "Björk." Cook: "This is U2. What the fuck." Intern: "Apple Maps?" Cook: "Shut up."
Sasha Frere-Jones@sfjFollow
Tim Cook: "What? Which is the one from Iceland?" Intern: "Björk." Cook: "This is U2. What the fuck." Intern: "Apple Maps?" Cook: "Shut up."
2:53 PM - 09 Sep 14ReplyRetweetFavorite
“is u2 gone yet"
darthâ„¢ @darthFollow
“is u2 gone yet"
3:28 PM - 09 Sep 14ReplyRetweetFavorite
Even the markets went running (downhill).
Markets like payments and big iPhones. Watches and U2 not so much.
Joseph Weisenthal@TheStalwartFollow
Markets like payments and big iPhones. Watches and U2 not so much.
2:52 PM - 09 Sep 14ReplyRetweetFavorite
Some people were really offended that U2 was "invading" their "personal space."
U2's new album being automatically added to our iTunes library is the most disgusting invasion of personal space by technology in history
Matt Binder@MattBinderFollow
U2's new album being automatically added to our iTunes library is the most disgusting invasion of personal space by technology in history
3:03 PM - 09 Sep 14ReplyRetweetFavorite
The ultimate punishment.
Apple punishes customers with mandatory U2 album
Chris Plante@planteFollow
Apple punishes customers with mandatory U2 album
2:55 PM - 09 Sep 14ReplyRetweetFavorite
Others lamented what the whole spectacle meant for the music industry.
It's cool for U2 that they can reach so many (and get a big check from Apple), but sad it communicates to public that music should be free.
Grady Smith@gradywsmithFollow
It's cool for U2 that they can reach so many (and get a big check from Apple), but sad it communicates to public that music should be free.
3:29 PM - 09 Sep 14ReplyRetweetFavorite
I bet U2 made $500k for like 10 mins of work.
Farhad Manjoo@fmanjooFollow
I bet U2 made $500k for like 10 mins of work.
2:51 PM - 09 Sep 14ReplyRetweetFavorite
Music at end of an Apple show should be ambient electro with Jony Ive saying "purity and simplicity, reduced to its essence" over and over.
Tom Gara@tomgaraFollow
Music at end of an Apple show should be ambient electro with Jony Ive saying "purity and simplicity, reduced to its essence" over and over.
2:47 PM - 09 Sep 14ReplyRetweetFavorite
And feared for Bono's life.
10 years ago we had Bob Hope, Steve Jobs and the U2 iPod. Now we have no hope no jobs please don't let Bono die
Katie Notopoulos@katienotopoulosFollow
10 years ago we had Bob Hope, Steve Jobs and the U2 iPod. Now we have no hope no jobs please don't let Bono die
2:49 PM - 09 Sep 14ReplyRetweetFavorite
This guy had a good point, though.
U2 and Apple are a lot more similar than people realize. In both cases, you either love them or you hate them.
Matthew@EveryBrokenWaveFollow
U2 and Apple are a lot more similar than people realize. In both cases, you either love them or you hate them.
3:41 PM - 09 Sep 14ReplyRetweetFavorite
It's really all just ~S~Y~N~E~R~G~Y~.
u2 just sounds like an apple commercial now, sux 4 them
JIMMY@jimmyedgarFollow
u2 just sounds like an apple commercial now, sux 4 them
3:03 PM - 09 Sep 14ReplyRetweetFavorite
And THEN this Illuminati shit happened.
Illuminati.
There's a hidden message in the free #U2 album: #AppleLive #iPhone6 #AppleWatch
Jordi v/d Bovenkamp@JOR_IDFollow
There's a hidden message in the free #U2 album: #AppleLive #iPhone6 #AppleWatch
3:26 PM - 09 Sep 14ReplyRetweetFavorite
But really, the most revolutionary thing that could have happened was if they dropped Dr. Dre's Detox album.
Hey Apple, if you wanted to make waves in music and tech. Give us a DETOX album
scott vener@brokemogulFollow
Hey Apple, if you wanted to make waves in music and tech. Give us a DETOX album
2:49 PM - 09 Sep 14ReplyRetweetFavorite
Personally, I would've preferred hearing that Apple employee Dr. Dre was finally releasing "Detox", and free to all iTunes customers.
Ebun Omoni@ebunomoniFollow
Personally, I would've preferred hearing that Apple employee Dr. Dre was finally releasing "Detox", and free to all iTunes customers.
3:02 PM - 09 Sep 14ReplyRetweetFavorite
Dr. Dre should pull a Jay Z and include Detox with every purchase of an iPhone 6
Firstname Lastname@TheRealTenskiFollow
Dr. Dre should pull a Jay Z and include Detox with every purchase of an iPhone 6
1:16 PM - 09 Sep 14ReplyRetweetFavorite
Bring out Dr Dre and make Detox immediately available. Do it, Apple
Brandon Wall@WalldoFollow
Bring out Dr Dre and make Detox immediately available. Do it, Apple
1:57 PM - 09 Sep 14ReplyRetweetFavorite