Elvira, Mistress of the Dark (And Merchandising) | TV

Anyone seeking to learn how to create a lasting brand could take a lesson from Cassandra Peterson.

  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Hot Buzz

    BuzzFeed’s "Another Round" Podcast Has A Newsletter And You Should Sign Up

    All The Best Deals On The Internet Today

    Now Buzzing