Watch 100 Years Of Korean Beauty In One Minute
The difference in standards for women between North and South Korea shows the effects of politics on beauty.
While each video in the series has spoken to the ever-evolving idea of what ideal beauty looks like, the Korean beauty evolution is particularly interesting.
The video begins with the single standard of beauty: elaborate, ornamented hairstyles with glowing skin.
Skipping ahead to the 1940s, women fussed less over their hair and began focusing on red lips and bolder eyebrows.
Then, in the 1950s, after the Korean War, the country was split, and the beauty standards became extremely polarized.
The 1960s shifted toward feminization in both regions, while South Korea leaned toward more sexualized hair and makeup looks.
Then came the 1970s. South Korean women were interested in hair flips and colorful accessories, while North Korean women focused on sun hats and minimal makeup.
South Korean beauty in the 1980s was all about hair teasing and bright eyeshadow. North Korean women were wearing stiff hair and muted red lips.
The '90s beauty standards could not be more different from the North to the South.
In the 2000s, North Korea saw a return to the militarized standard for women, this time with a less harsh look.
Present-day beauty standards in North and South Korea have different focuses, too.
Bottom line: Beauty standards aren't immune to the impact of politics.
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This post has been changed to reflect the political context of North Korea.