back to top
Style

Here's A Clothing Line For Anyone Who Needs A Mental Health Boost

Removing the stigma one t-shirt at a time.

Posted on

The co-founders, Kyle MacNevin and Kayley Reed, created the line as a way to give a platform to their own experiences with mental illness.

Wear Your Label

"We're doing this in hopes to create something that will bring a community together around the issue of mental health, which is so important to every person on the planet but is so often invisible," Reed told BuzzFeed Life.

"One in five people suffer from mental illness, but five in five people have mental health. We're designing clothes that everyone can relate to," said Reed.

Wear Your Label

Though speaking about mental health is often taboo in today's culture, Reed and MacNevin believe in being more open and honest about the topic. Their line features sayings like "Sad but Rad" and "Self-Care Is Not Selfish."

Reed and MacNevin hope that the messages on their clothing will help to get rid of the stigma that comes along with reaching out for help with mental health.

instagram.com

"We live in a world where if you break your arm, everyone runs to sign your cast. But if you tell people you're depressed, everyone runs the other way," the co-founders posted to their Instagram account.

Instead of the usual care instructions label, the clothes have a self-care label, packed with ways anyone can take steps toward improving their mental health.

Kayely Reed / Via Wear Your Label

"The tags are written by a psychologist," MacNevin told BuzzFeed Life. "It's all clinically-proven things to increase dopamine levels in your brain and feel better within a 20-minute time period. So if you're having a bad day, you can just flip your tag over on your shirt and take that next step to take care of yourself." Plus, the clothes themselves are designed to be as comfortable as possible to make each wearer feel as good as possible.

Gender categories don't exist in Wear Your Label's line to encourage inclusivity.

Wear Your Label / Via wearyourlabel.com

Reed and MacNevin are also tackling the stigma affecting transgender and gender-nonconforming youth. The philosophy is simple: If you like a style, wear it.

And 10 percent of the profits of all sales of Wear Your Label go to different mental health initiatives.

instagram.com

Funds are given to various different causes ranging from local initiatives to global companies. Here's more about the social impact Wear Your Label has had.

As for the models featured on Wear Your Label's website, the only requirement is to share their own mental health journey.

instagram.com

"We put out a casting call for models saying that there was no height requirement, no sample measurement restrictions, none of that. We only asked people to send us pictures of them smiling and to share their own story with mental health," Reed said.

"People have a certain connotation of what mental illness looks like, but our intention was to show all of the different faces of mental illness and how different they can actually look," Reed told BuzzFeed Life.

Maya Sherwood / Via Wear Your Label

Plus, models are never retouched or photoshopped.

You can learn more about Wear Your Label by going to their website or following them on Instagram at @WearYourLabel.

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss