Introducing the newest Naked palette: Smoky. Tap to play GIF Tap to play GIF Urban Decay / Via youtube.com DaAaAaAaAaAaAaAamn! The eyeshadow colors are specifically designed to create the perfect smoky eye. Urban Decay For comparison, here's how the Naked Smoky stacks up against the Naked 3 palette. View this photo on Instagram instagram.com See more comparisons at Temptalia. The 12 shades range from an off-white matte powder to a deep, shimmering black. Eri @RandomlyEri #NakedSmoky 06:37 PM - 02 Jun 2015 Reply Retweet Favorite Shades from left to right: High, Dirtysweet, Radar, Armor, Slanted, Dagger, Blackmarket, Smolder, Password, Whiskey, Combust, Thirteen. Advertisement The Smoky palette costs $54 and will be available in stores and at UrbanDecay.com on July 8 in limited quantities. Lauren Sophia @laurensophia23 Me waiting for the @UrbanDecay #NakedSmoky palette to come out... #beauty #beautyproducts #UrbanDecay #sephora 06:34 PM - 02 Jun 2015 Reply Retweet Favorite Because of the severe thirst for the palette (and the monthlong wait) people are freaking out on social media. Lauren Hart @laurensophia23 Me when I saw the @UrbanDecay #NakedSmoky ad... #beauty #beautyproducts #urbandecay #sephora 06:32 PM - 02 Jun 2015 Reply Retweet Favorite It was announced on Snapchat and people lost their shit. Eri @RandomlyEri What!!?!?!?! I must have it, you and I belong together 😍 #itsmust #INeedYou #havetohaveit #NakedSmoky 06:27 PM - 02 Jun 2015 Reply Retweet Favorite Memes were created. View this photo on Instagram instagram.com Advertisement Even people who don't wear eyeshadow want the palette. Lauren Watson ♡ @lw27x Cannot wait to get my hands on @UrbanDecay new naked palette. Even though I never wear eyeshadow #NakedSmoky 08:11 PM - 02 Jun 2015 Reply Retweet Favorite Take our money. kirsten krupps ッ @kirstenkrupps Uh @UrbanDecay has #NakedSmoky coming out?! Take my money! 08:01 PM - 02 Jun 2015 Reply Retweet Favorite Just take it. Madeline Leonard @madelineashley_ Dang you @UrbanDecay! Just take my money! #NakedSmoky 06:09 PM - 02 Jun 2015 Reply Retweet Favorite Because of limited supply, there's a wait list, which you can sign up for here. Blair Tetenbaum @BlairTetenbaum Can I sign up to be on the waiting list now?!? @UrbanDecay #NakedSmoky #smokeyeye #naked #UrbanDecay #newpalette https://t.co/R6swV4Btu0 08:00 PM - 02 Jun 2015 Reply Retweet Favorite Welcome to the world, Naked Smoky. We're so glad you're here. Tap to play GIF Tap to play GIF Urban Decay / Via youtube.com Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!