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Here's What Men Think About Wearing "No-Makeup Makeup"

"I literally cannot stop looking at myself in every reflection that I pass."

Jenny Chang / Jon Premosch / BuzzFeed

The term "no-makeup makeup" has been coming up a lot lately. If you read the phrase and think, But that literally doesn't make any sense...? you're not alone.

The Beauty Boy / Via

One guy who is VERY aware of the technique is Jake-Jamie, aka The Beauty Boy. He's become famous for his tutorials on the subject.

Here's the dealio: "No-makeup makeup" is a beauty technique people use to give their face the natural appearance of looking like they're not wearing makeup even though they are, in fact, wearing makeup.

Sona Gasparian / Via

The main goal is to make the skin's texture look balanced (not too dry or too oily) and to even out skin tone (get rid of redness from acne or purple tints from dark circles).

By the way, if you want to see the tutorial for the look above, check out Sona Gasparian's video here.

It's supposed to be invisible. And while plenty of people have mastered the look, some people (typically men) are very confused about what makeup actually looks like.

@Mick_ohara / Via Twitter: @mick_ohara

Because ~enhancing~ your look is something EVERYONE can benefit from, we asked some men in our office to try wearing "no-makeup makeup."

Jon Premosch / Jenny Chang / BuzzFeed

Jerry Johnson, global makeup artist for Laura Mercier cosmetics, gave our guys some makeovers and shared his best tips for getting the effortless* look.

*It only LOOKS effortless. Some effort is required.

This isn't about getting a dramatic makeover; it's about feeling different in your own skin when you've put more effort into your appearance.

We made things easy: just concealer and tinted moisturizer —nothing too fancy.

Jon Premosch / Via BuzzFeed

Tinted moisturizer is just a face moisturizer with a very little bit of sheer color built in. Applying it evenly all over your face with your fingers will even out skin tone and can balance out any oily or dry skin issues.

Concealer is usually a creamy texture and can be applied to areas on your face that have a particular discoloration, like blemishes or dark circles. To get really precise application, try using a concealer brush. For more tips on how to use concealer, read this post.

Now for the applications!

First up was Kevin, who's never worn makeup before. His biggest concern was hyperpigmentation underneath his eyes.

Jon Premosch / BuzzFeed

"I wear glasses and they've caused me to have hyperpigmentation under my eyes. Basically, it looks like I have a black eye. I get really self-conscious about it," Kevin said.

For tips on dealing with dark circles, check out this post.

Kevin's thoughts: "I'd totally wear makeup again. I don't think I'd ever contour or anything, but I'd definitely use some under eye concealer to get rid of the 'black eye.'"

Jon Premosch/BuzzFeed
Jon Premosch / BuzzFeed

"I took a lot more selfies throughout the day, ha. But I was kind of nervous when I got on the subway to go home because I was wondering whether other people could tell I was wearing makeup."

Here's a closer look at the difference in Kevin's eyes:

Jon Premosch / BuzzFeed

Brian used to wear makeup to mask his vitiligo but recently stopped covering up his skin. "I shouldn't have to hide something that is so a part of me," Brian said. Jerry focused on giving his skin a glow and covering up dark circles.

Jon Premosch / BuzzFeed

"I spent a long time worrying about how my face would open up a conversation about the condition, or that people wouldn't think I was attractive with my skin. But I have since stopped covering up the spots."

Brian's thoughts: "I love this sort of makeup. It's not necessarily about covering up anything, but more about enhancing my face. I liked the way I looked fresher, and not as hungover as I felt."

Jon Premosch/BuzzFeed
Jon Premosch/BuzzFeed

"Men should understand that they can wear makeup. It is a tool that can be used to enhance how you look, get rid of those dark circles from stress or no sleep, or just brighten up your face. You can wear makeup to make you feel better about how you are presenting yourself to those around you. Makeup should be for everyone."

James had worn makeup before, but never a full face. His main concern was spot coverage of blemishes.

Jon Premosch / BuzzFeed

"It's not just men on camera who want to look good!" James said.

James' thoughts: "With makeup on, I looked at myself a little differently and carried myself in a more 'I got this' way."

Jon Premosch/BuzzFeed
Jon Premosch/BuzzFeed

"I was certainly a little more confident, and no one could tell I had it on!"

Bryant had never before had makeup applied by a professional. His main concern was evening out redness.

Jon Premosch / BuzzFeed

Bryant's thoughts: "The makeup accentuated my post-vacation glow and it definitely made me feel more confident throughout the day. Everyone kept complimenting me."

Jon Premosch/BuzzFeed
Jon Premosch/BuzzFeed

"I like that my blemishes were hidden, and I like how he made my nose and lips pop out more. I would definitely wear makeup again, but I gotta step up my blending game, haha."

Taylor doesn't wear any makeup on a regular basis, but he does do a lot of eyebrow grooming.

Jon Premosch / BuzzFeed

"My makeup experience has basically been wearing it for musicals in high school," Taylor said.

Taylor's thoughts: "I literally could not stop looking at myself in every reflection that I passed. I haven't gotten in the sun that much this year so it felt nice to have a little glow."

Jon Premosch/BuzzFeed
Jon Premosch/BuzzFeed

"Men have insecurities too, so if we want to transform our face a bit to feel better about our appearance, why not?"

Jon-Michael wears tinted moisturizer on a regular basis, but not much else.

Jon Premosch / BuzzFeed

"I don't wear enough for other people to notice — I think? — but just enough to give me an extra boost of confidence. That's not a prescription for anybody; it's just what works for me," Jon-Michael said.

Jon-Michael's thoughts: "The biggest change was the shift in my anxiety and the direction of my self-confidence: I went from worrying about my complexion and blemishes to worrying people would notice I was wearing makeup."

Jon Premosch/BuzzFeed
Jon Premosch/BuzzFeed

"It was a complex experience. I’ve never been incredibly confident about my skin’s appearance, so on the one hand, the makeup gave me confidence: My skin was flaw-free. But on the other hand, I was incredibly self-conscious wondering if other people could notice my made-up skin. Looking back, the experience reminds me of something psychologists call the spotlight effect: We think more people notice something about us — be it a pimple on your forehead or a face covered in makeup — than they actually do."

For anyone who wants to wear just a little bit of makeup, here are Jerry's best tips:

Jon Premosch / BuzzFeed

- You don't need a lot of product. Start by gently applying small dabs of tinted moisturizer all over your face, blending with your fingers until you can no longer tell where the moisturizer stops and your skin starts.

• For oily skin, try an oil-free primer. If you still feel a little oily, pat translucent powder into the oiliest parts of your face so the powder will absorb the excess oil.

• If you want to conceal a pimple, use a concealer brush and apply concealer around the pimple, but not on the head. This will cut down on redness without drawing attention to a scab or head.

Here are the main Laura Mercier products he used:

Tinted Moisturizer and Oil-Free Tinted Moisturizer

Secret Camouflage Concealer (for blemishes)

Secret Concealer (for dark circles under the eyes)

Secret Camouflage Brush

Translucent Loose Setting Powder

Special thanks to Laura Mercier cosmetics.