On Thursday, MAC Cosmetics posted this photo of a black model at New York Fashion Week to their Instagram account.
The model walked during the Ohne Titel runway show at Fashion Week, wearing MAC Cosmetics makeup.
Shortly after the photo was posted, one user commented on the Instagram with extremely racist remarks.
The comment section quickly blew up with even more racist remarks.
Other offensive comments have since been deleted from the comments section.
A huge discussion was instantly sparked and people flocked to Instagram to voice their opinions. As of this publication, there are 26,279 comments.
And of course, others went to the photo page to strike back against the racism and leave positive comments instead, praising Aamito Stacie Lagum, the model in the photo.
And in an official statement to BuzzFeed, a representative for MAC Cosmetics wrote, "M·A·C stands for and respects All Ages, All Races, All Sexes. We do not tolerate any abusive comments in our community.”
An earlier version of this post mislabeled a photo of Aamito Stacie Lagum.