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CoverGirl Just Hired A 17-Year-Old Guy To Be The Face Of The Brand

Meet the world's first CoverBoy.

Meet James Charles, a 17-year-old aspiring makeup artist from New York who has already made quite the name for himself in the beauty industry.

@jcharlesbeauty / Via instagram.com

Just one year ago, Charles began experimenting with makeup on himself, launching an Instagram account that now has more than 400,000 followers and a YouTube account with 70,000 subscribers.

"I started my account to post pictures of client makeup I did to get more gals during prom season! I never in a million years would’ve expected to be where I am today, or even working with CoverGirl," Charles told BuzzFeed.
@jcharlesbeauty / Via instagram.com

"I started my account to post pictures of client makeup I did to get more gals during prom season! I never in a million years would’ve expected to be where I am today, or even working with CoverGirl," Charles told BuzzFeed.

Charles' notifications — if they're on — probably make his phone feel like a damn pinball machine with all of the likes, follows, and shares he's racked up with his beautiful, hilarious, and relatable content.

BTW, this senior pictures post is a true story.
@jcharlesbeauty / Via instagram.com

BTW, this senior pictures post is a true story.

The boy's got skills.

@jcharlesbeauty / Via instagram.com
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So now you understand why today, CoverGirl announced that Charles is officially the newest face of the brand — and the first ever male to represent them.

CoverGirl

"I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!"

@jcharlesbeauty / Via instagram.com

"Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin," Charles told BuzzFeed.

@jcharlesbeauty / Via instagram.com

Oh, and NBD, but fellow CoverGirl Katy Perry welcomed Charles to the CoverFam with a super sweet Instagram post. DAMN.

Charles is joining the ranks of Sofia Vergara, Janelle Monáe, Pink, and more.
@katyperry / Via instagram.com

Charles is joining the ranks of Sofia Vergara, Janelle Monáe, Pink, and more.

Kudos to you, James Charles, for literally living out the fantasies of every girl who was obsessed with America's Next Top Model.

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