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CoverGirl Just Hired A 17-Year-Old Guy To Be The Face Of The Brand

Meet the world's first CoverBoy.

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Just one year ago, Charles began experimenting with makeup on himself, launching an Instagram account that now has more than 400,000 followers and a YouTube account with 70,000 subscribers.

@jcharlesbeauty / Via instagram.com

"I started my account to post pictures of client makeup I did to get more gals during prom season! I never in a million years would’ve expected to be where I am today, or even working with CoverGirl," Charles told BuzzFeed.

Charles' notifications — if they're on — probably make his phone feel like a damn pinball machine with all of the likes, follows, and shares he's racked up with his beautiful, hilarious, and relatable content.

"I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!"

"Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin," Charles told BuzzFeed.

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