Meet James Charles, a 17-year-old aspiring makeup artist from New York who has already made quite the name for himself in the beauty industry.
Just one year ago, Charles began experimenting with makeup on himself, launching an Instagram account that now has more than 400,000 followers and a YouTube account with 70,000 subscribers.
Charles' notifications — if they're on — probably make his phone feel like a damn pinball machine with all of the likes, follows, and shares he's racked up with his beautiful, hilarious, and relatable content.
The boy's got skills.
So now you understand why today, CoverGirl announced that Charles is officially the newest face of the brand — and the first ever male to represent them.
"I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!"
"Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin," Charles told BuzzFeed.