go to content
Style

This Makeup Company Has Very Different Descriptions For Men And Women

Their eyeshadows are not created equal.

Posted on

You may be familiar with this eyeshadow palette called Nude 'Tude from The Balm cosmetics company.

instagram.com

The palette comes with 12 ~scandalous~ eyeshadow shades, positioned over the women on the packaging to cover up their bodies.

instagram.com

Note: The women in the illustrations are all posed like pinup girls.

Because the product was such a hit, the company created a second palette called Nude Dude.

instagram.com

Similarly to the female palette, Nude Dude features 12 eyeshadow shades covering up naked male bodies.

instagram.com

Note: Five of six dudes in the illustrations are just standing there, being naked. One dude is holding up his arms.

Here's the difference: The women are sometimes labeled things like "Stubborn" and "Stand-offish" while the men are labeled "Flawless" and "Faithful."

There's Always Time For Lipstick

About half of the female descriptions are negative, while all of the male descriptions are positive.

And as women are given the title of "Schitzo" on the original packaging for the palette, men are just called "Funny."

There's Always Time For Lipstick

Since the introduction of the Nude 'Tude palette in 2013, The Balm has replaced the name "Schitzo" with the name "Seductive" for the same eyeshadow shade.

  1. So, could you spot the difference?

    Yes, I could smell it from a mile away.
    Not at first, but now I can't unsee it.

This Makeup Company Has Very Different Descriptions For Men And Women

Take quizzes and chill with the BuzzFeed app.
Get the app
Oops. Something went wrong. Please try again later
Looks like we are having a problem on the server.
So, could you spot the difference?
  1.  
    vote votes
    Yes, I could smell it from a mile away.
  2.  
    vote votes
    Not at first, but now I can't unsee it.

H/T: @Emilayhoolmes

This post has been updated to reflect the removal of the name "Schitzo" from the makeup packaging in 2013.

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss