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This Makeup Company Has Very Different Descriptions For Men And Women

Their eyeshadows are not created equal.

You may be familiar with this eyeshadow palette called Nude 'Tude from The Balm cosmetics company.

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The palette comes with 12 ~scandalous~ eyeshadow shades, positioned over the women on the packaging to cover up their bodies.

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Note: The women in the illustrations are all posed like pinup girls.

Because the product was such a hit, the company created a second palette called Nude Dude.

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Similarly to the female palette, Nude Dude features 12 eyeshadow shades covering up naked male bodies.

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Note: Five of six dudes in the illustrations are just standing there, being naked. One dude is holding up his arms.

Now we ask: Can you spot the difference between the palettes?

Look closely.
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Look closely.

Stumped? Take a closer look at the color names.

Women = "Sassy" and "Snobby"Men = "Fearless" and "Fabulous"
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Women = "Sassy" and "Snobby"

Men = "Fearless" and "Fabulous"

Here's the difference: The women are sometimes labeled things like "Stubborn" and "Stand-offish" while the men are labeled "Flawless" and "Faithful."

About half of the female descriptions are negative, while all of the male descriptions are positive.
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About half of the female descriptions are negative, while all of the male descriptions are positive.

While the men are labeled as "Flirty," the women are labeled as "Selfish."

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And as women are given the title of "Schitzo" on the original packaging for the palette, men are just called "Funny."

Since the introduction of the Nude 'Tude palette in 2013, The Balm has replaced the name "Schitzo" with the name "Seductive" for the same eyeshadow shade.
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Since the introduction of the Nude 'Tude palette in 2013, The Balm has replaced the name "Schitzo" with the name "Seductive" for the same eyeshadow shade.

UGH.

  1. So, could you spot the difference?

    Correct
    Incorrect
    Yes, I could smell it from a mile away.
    Correct
    Incorrect
    Not at first, but now I can't unsee it.
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So, could you spot the difference?
  1.  
    vote votes
    Yes, I could smell it from a mile away.
  2.  
    vote votes
    Not at first, but now I can't unsee it.

H/T: @Emilayhoolmes

This post has been updated to reflect the removal of the name "Schitzo" from the makeup packaging in 2013.

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