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Ulta Released New Makeup And We Found What Was Actually Worth It

If you're going to spend money, you'd better make sure that stuff is good.

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Every few months, Ulta launches a crapload of new products. This month, we decided to test 10 of the newest things at the makeup megastore to determine which were actually worth your ca$h money.

Augusta Falletta / Via BuzzFeed

Here's everything we tried:

1. Makeup Revolution New-Trals vs. Neutrals Eyeshadow Palette, $10

2. Fiona Stiles Ultimate Lash Icon Volumizing Mascara in Worth, $16

3. IT Cosmetics Your Skin But Better CC Cream with SPF 50+ in Light, $38

4. NYX Cosmetics Highlight & Contour Pro Palette, $24.99

5. Urban Decay Vice Lipstick Metallized in Zealot, $17

6. Ulta Beauty Collection Matte Lip Cream in Stirring, $9

7. Ulta Beauty Collection Champagne Eyeshadow Primer, $12

8. Ulta Beauty Collection Automatic Eyeliner in Oynx, $8

9. Benefit Goof Proof Brow Pencil Easy Shape & Fill in 03 Medium, $24

10. IT Brushes for Ulta Airbrush OMG! Foundation Brush #106, $24

While most of the makeup was pretty legit, here are the products that are particularly noteworthy:

Benefit Cosmetics' new Goof Proof Brow Pencil is quite possibly the most accurately named beauty product we've ever met.

Daniela Cadena / Via BuzzFeed

I've destroyed all evidence of my eyebrows from 2004–2007 because they were thin and awful. My natural eyebrows, post-2007, are wild. If they were a person, they'd probably be a Taurus: stubborn and difficult, but you know they mean well.

Verdict: I'm fairly new at filling my eyebrows in, but when I do it, I usually go for gels or powders, so I was a little intimidated by this eyebrow pencil. However, I AM OBSESSED. I really love this pencil. The angled tip makes it easier to trace your natural shape without making it look fake. It fills them in nicely, they don't look too dark but they still stand out. The brush is also great, after a few strokes, it managed to hide all of my bald patches. —Daniela Cadena

Daniela is wearing shade 3 Medium (for light to medium brown or redheads). You can get it here for $24.

The Ulta Eye Primer is just as good — if not better — than Urban Decay's Eye Primer Potion. JUST SAYIN'.

Augusta Falletta / Via BuzzFeed

Maybe it's because I'm in that that transitional time (?) in my mid-twenties when eyelids become oily AF, but right now, eyeshadow without a primer is like a fart in the wind. For the past few years, I've been wearing the Urban Decay Eyeshadow Primer Potion (which is ::100 emoji::). Then I tried Ulta's Eye Primer and realized that it's legit better and cheaper, so I'm hooked.

It comes out of a squeeze tube as a creamy, champagne-colored pigment that you apply to your eyelids with your fingertips. It doesn't dry to a weird, stiff feeling that I sometimes find with other primers, and the whole "champagne" thing really just means that it's essentially transparent. I used Urban Decay eyeshadow on top, and this photo is what my eyeshadow and liner looked like EIGHT HOURS after applying. No creasing, no smudging, and it looked exactly the same in the morning. BRB, buying a hundred tubes. —Augusta Falletta

Get it here for $12.

Fiona Stiles' Ultimate Lash Icon Volumizing Mascara in the shade Worth is great for someone who wants subtly dramatic eye makeup without going all Tyra Banks post-ANTM.

Julie Gerstein / Via BuzzFeed

I love makeup, but one thing I usually don't fuck around with is mascara. I tend to stick with your basic black or dark brown. I'm super pale, so black mascara always felt like kind of a lot of look, but lighter mascaras and alternate colors didn't achieve the dramatic impact I generally like in eye makeup. BUT! Then I tried this Fiona Stiles Ultimate Lash Icon Volumizing Mascara in Worth, which is a plummy, burgundy-ish shade. This is actually EXACTLY what I want in a mascara.

First off, the purple color is so subtle that it doesn't come off as costume-y or too Hot Topic (not that there's anything wrong with that). Instead, it's a grown 'n' sexy shade that subtly provides just a slight hint of color and isn't as stark or harsh as basic black. I pair the mascara with a smoky black eyeliner and it's the perfect amount of DRA-MA. I recommend this shade for anyone who wants just a tad bit of difference in their daily makeup routine. —Julie Gerstein

Get it here for $16.

Urban Decay's Vice Lipstick in the shade Zealot gives you buildable color with staying power.

Natalie Brown / Via BuzzFeed

There are a few things I want out of a lipstick: It shouldn't dry out my lips, it should last through messy bagel-eating and a little bit of kissing, and I should be able to get both a nice "light coat" for the office and a "bright coat" for going out to dinner, so I only have to carry one lipstick in my bag. This lipstick checks all of those boxes (except I guess the kissing part, because I'm super-single these days), and has become the one tube that I carry with me all the time. I can count on it to make me look polished when I forget to pick out the exact shade I want to wear with my current outfit.

It goes on smoothly, and varies from a hot pink to a red depending on how many coats I layer on. It will transfer onto my wineglass, but because it's a lipstick and not a lip stain, I can't fault it for that. Like all reds, it gives me some serious Snow White vibes, but I can't deny that I kind of like it. —Natalie Brown

Natalie is wearing the shade Zealot. Get it here for $17.

The NYX Cosmetics Highlight & Contour Pro Palette is actually really, really easy to use for beginners.

Daniela Cadena / Via BuzzFeed

I always thought contouring was not for me. It seems like sooooo much work, and I'm more of a mascara and ChapStick kinda gal. However, this palette is making me reconsider. I really liked it because it's lightweight, so you can easily use it every day, and it has enough pigmentation to define your features without looking like you're late for your dance recital.

Favorite/least favorite: I really love the Tan and Toffee colors as bronzers, but I wasn't crazy about the highlighter, Ice Queen. It isn't terrible — I just personally feel like it's too subtle to use as highlighter, others might prefer that. —Daniela Cadena

Get it here for $24.99.

IT Cosmetics Your Skin But Better CC Cream is full-coverage makeup that's as close as you'll get to a Snapchat filter IRL.

Augusta Falletta / Via BuzzFeed

Until about three months ago, I didn't regularly wear foundation. Even when I started wearing it, it was mostly just because I had been given my shade in a really nice skin finish tint from MAC. So when I went to use the IT Cosmetics CC Cream, I was intimidated by how full coverage this sucker was. I was pleasantly surprised when my skin looked super flawless and didn't feel at all suffocated.

Packaged in a pump tube, the CC cream — which is a fancy term for "correcting cream" — went on smoothly. I applied it using a wet Real Techniques Diamond Sponge. Immediately, I noticed that my skin's redness was evened out, and it gave me the airbrushed finish of the Snapchat filter that makes everyone look glowy. You know the one. I was way more conscious of not touching my face through the day, but even when I did, the foundation lasted through my dirty mitts. Plus, it has SPF 50+, which made eliminated a step in my makeup routine.

Very simple but important distinction: Don't confuse this CC cream full coverage foundation with a BB cream sheer skin tint. I know they're all alphabet names, but they mean very different results.

PS: I took this photo before I did my eyebrows. Don't judge. —Augusta Falletta

Augusta is wearing the shade Light. Get it here for $38. You can also try the travel size for $15.

The IT Brushes for Ulta Airbrush OMG! Foundation Brush applies makeup quickly and evenly.

Natalie Brown / Via BuzzFeed

I've tried so many different ways of applying foundation — cheap makeup sponges, a fancy Beautyblender, a cheap-ish foundation brush from Target — and somehow always come back to using my fingers. Gasp, oils from my hands on my face, I know. But other products seem to just command too much time (I don't have time to wet and squeeze a Beautyblender every freaking morning), absorb too much product, or leave my face streaky AF unless I spend tons of time blending. And that's what I expected when I tried the IT Cosmetics foundation brush — streaky and time-consuming.

But after using it almost every day for the past two weeks, I'm never going back to applying with my fingers again. It blends my MAC liquid foundation quickly and evenly in less time than it takes me to blend with my fingers, and I use it to apply and blend my under-eye concealer, too. The bristles are thick and feel super luxurious, which is never a bad thing when you're rushing through your morning. It's more than worth the $24 price tag for all the time it saves. —Natalie Brown

Get it here for $24.

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