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27 Underrated Makeup Brands Everyone Should Know About

*Bookmarks immediately*

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We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.


3. Glossier

@Glossier / Via

"It's skincare with amazing foundation-like pigments that are lightweight. Recently they just came out with the Boy Brow, which is the best eyebrow gel to keep your brows fresh and tamed." —Hannah Chait, Facebook

Pricing: $12–$38

4. E.l.f.

@elfcosmetics / Via

"E.l.f.'s game changing product for me was their matte lip pencil. Smooth, moisturizing, long lasting, and a velvety finish that rivals NARS." —Jennifer N. Campbell, Facebook

Pricing: $2–$13

5. Makeup Geek

@Makeupgeekcosmetics / Via

"They literally have the biggest variety of colors and you buy individual shadows and put them in your own special palette exactly the way you want them. They are SOO super affordable, each shadow is only $6, and I swear they have EVERY color imaginable." —allthelove

Pricing: $4.50–$90


7. Younique

@Younique_Corporate / Via

"The quality is just as good as Sephora or MAC or any other high-end makeup line, but they're naturally based and don't test on animals. Not only that but they offer skincare too!" —Becca Gray, Facebook

Pricing: $15–$125


14. Colourpop Cosmetics

Colourpop / Via

"Everything (besides the kits and palettes) is under $10, their lipstick smells heavenly, they have SO many shades to choose from, and they’re such high quality! I refuse to buy lipsticks and eyeshadows from anyone else." —rosiep4ef92c924

Pricing: $5–$8


16. Fyrinnae

@Fyrinnae / Via

"Their Dragon's Blood is my favorite black lipstick. It was made with a red base so your lips don't look gray when you take it off. Amazing eyeshadows as well." —Michelle Pinochet, Facebook

Pricing: $5.50–$12

18. NYX Cosmetics

@NYXCosmetics / Via

"I use their eyeshadow primer and it works just as well as Urban Decay. Also their eyeshadows go on smooth and are easy to apply because they go on evenly and are easy to blend. I was using NYX setting spray for a while and it was a good replacement for Urban Decay's setting spray." —Gabriella Monique Sarinas Munoz, Facebook

Pricing: $3.50–$50


19. Milani

@milanicosmetics / Via

"I know a lot of people love them, but they're worth mentioning. Amazing lipsticks, eyeshadows, and brow pomade, and they're cruelty-free and inexpensive! Heads up to other Milani lovers — the Amore mattes are going permanent, and Milani is expanding the shade selection at the beginning of the year. Huzzah!" —Angelika Roswell, Facebook

Pricing: $3.49–$9.99

20. Josie Maran

@Josiemaran / Via

"Great metallic eyeshadows and cheek gels. The products are often infused with argan oil and coconut water, so you're getting makeup with skincare benefits."

—Laura Neuzeth, Facebook

Pricing: $12–$96


23. Mirenesse

@mirenessecosmetics / Via

"I'm allergic to a lot of makeup but their stuff is so good for highly sensitive skin. There were times my eyes would swell shut with expensive mascaras, so I was hesitant to try anything, but I gave theirs a go and have now been a member of their VIP club for five-plus years. It's pricey, but 50% off as a VIP and a gift box every second month with a lot of products are so worth it. The mascara stays on all day and washes off instantly in the shower. Their balm primer is essential for large pores and their double-ended eyeliner pen makes cat eyes so easy. And no swelling, rashes, bumps — nothing!" —reijiliew

Pricing: $14.98–$108.56

26. Physician's Formula

@physiciansformula / Via

"The only foundation I've found that doesn't make my skin break out in hives is from Physician's Formula. A bit on the expensive side, but you can get it at Walmart and Kmart." —danakleinjan

Pricing: $5.20–$14.95


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