Style

16 Underrated Lingerie Brands That Aren’t Victoria’s Secret

You’ll wish you knew about these sooner.

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.

1. Adore Me

Once you fill take a quick ~preferences~ quiz on the kind of lingerie styles you love, Adore Me curates a collection based on your taste. You can sign up to be a VIP member to get perks (like $10 off any style, anytime and every sixth bra-and-panty set free) or just sign up as a non-member and order whatever you want.

Pricing: $19.95–$49.95

Where to Buy: Adoreme.com

2. True & Co

@Trueandco / Via instagram.com

True & Co is dedicated to finding every woman’s perfect-fitting bras. Once you take a quiz online, it determines which bras will fit your body type best so you don’t have to do any guessing.

Pricing: $15–$95

Where to Buy: Trueandco.com

3. Nubian Skin

@Nubianskin / Via instagram.com

Ade Hassan, the founder of Nubian Skin, was frustrated by the lack of skin-tone lingerie for women of color. Nubian Skin was born and has been making a diverse range of shades ever since.

Pricing: £14–£39

Where to Buy: NubianSkin.com

4. Naja

Naja / Via Twitter: @naja

Two percent of every Naja purchase goes toward supporting their entrepreneurial sewing program for women through local foundations. They also employ single mothers through Underwear for Hope.

Pricing: $12–$125

Where to Buy: Naja.co

5. Harlow & Fox

@Harlowandfox / Via instagram.com

Harlow & Fox’s gorgeous lingerie is designed exclusively for sizes 30–38 D–DG.

Pricing: £95–£189

Where to Buy: Harlowandfox.com

6. Wacoal

@wacoalamerica / Via instagram.com

Wacoal’s all about making beautiful lingerie that actually fits and feels right. Plus, its Fit for a Cure program helps to raise awareness about breast cancer with complimentary fittings around the country.

Pricing: $15–$98

Where to Buy: Wacoal.com

7. ThirdLove

@Thirdlove / Via instagram.com

ThirdLove is a genius brand because they have… wait for it…HALF-CUP SIZES. For every woman who’s had to settle for a bra that’s a little too snug or loose, this is the solution.

Pricing: $45–$68

Where to Buy: Thirdlove.com

8. Chrysalis Lingerie

Chrysalis lingerie was created specifically for the women of the transgender community and it’s beautiful AF.

Pricing: $75–$85

Where to Buy: Chrysalislingerie.com

9. Dear Kate

@Dearkates / Via instagram.com

Dear Kate’s underwear is built to keep up with periods, sweat, stains, and anything else a woman’s body will throw at her on the reg.

Pricing: $32–$48

Where to Buy: DearKates.com

10. Hips & Curves

@hipsandcurves / Via instagram.com

Hips & Curves makes lingerie and sleepwear for plus-size women that ranges from sweet AF to really, really ~sensual.~

Pricing: $6.95–$69.95

Where to Buy: Hipsandcurves.com

11. Thinx

@Shethinx / Via instagram.com

Thinx is all about allowing — and encouraging — women to talk about their periods, and its underwear is meant to be worn during them.

Pricing: $24–$38

Where to Buy: Shethinx.com

12. You! Lingerie

@You_Lingerie / Via instagram.com

You! Lingerie makes maternity undergarments that convert into breastfeeding bras by unhooking the cup. Not to mention they’re frigging beautiful.

Pricing: $13–$62

Where to Buy: You-lingerie.com

13. Brook There

@brookthere / Via instagram.com

Brook There’s undergarments are made of sustainable and organic fabrics made to last, and they’re all designed and constructed in America.

Pricing: $32–$188

Where to Buy: Brookthere.com

14. Play Out Underwear

@Playoutnyc / Via instagram.com

Play Out underwear is gender neutral, designed with the idea of allowing people to break out of the constrictive gender binary.

Pricing: $24–$28

Where to Buy: Playout-underwear.com

15. Marie Yat

@_marieyat_ / Via instagram.com

The minimalist lingerie at Marie Yat is seamless, chic, and unisex. Its online store is coming soon.

Pricing: Coming soon.

Where to Buy: Marieyat.com coming soon.

16. Clare Bare

@Clarebarexo / Via instagram.com

Clare Bare produces handmade, eco-friendly lingerie that’s a mix of vintage and modern styles.

Pricing: $30–$182

Where to Buy: Clarebare.com

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