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16 Underrated Lingerie Brands That Aren't Victoria's Secret

You'll wish you knew about these sooner. The products in this post were updated in January 2018.

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We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Adore Me / Via Facebook: adoremeofficial

Once you fill take a quick ~preferences~ quiz on the kind of lingerie styles you love, Adore Me curates a collection based on your taste. You can sign up to be a VIP member to get perks (like $10 off any style, anytime and every sixth bra-and-panty set free) or just sign up as a non-member and order whatever you want.

Pricing: $19.95+

Where to Buy:

2. ThirdLove

@Thirdlove / Via

ThirdLove is a genius brand because they have... wait for it...HALF-CUP SIZES. For every woman who's had to settle for a bra that's a little too snug or loose, this is the solution.

Pricing: $12+

Where to Buy:


3. True & Co

@Trueandco / Via

True & Co is dedicated to finding every woman's perfect-fitting bras. Once you take a quiz online, it determines which bras will fit your body type best so you don't have to do any guessing.

Pricing: $16+

Where to Buy:

4. Nubian Skin

@Nubianskin / Via

Ade Hassan, the founder of Nubian Skin, was frustrated by the lack of skin-tone lingerie for women of color. Nubian Skin was born and has been making a diverse range of shades ever since.

Pricing: £14+

Where to Buy:


7. Naja

Naja / Via Twitter: @naja

Two percent of every Naja purchase goes toward supporting their entrepreneurial sewing program for women through local foundations. They also employ single mothers through Underwear for Hope.

Pricing: $11+

Where to Buy:

8. Wacoal

@wacoalamerica / Via

Wacoal's all about making beautiful lingerie that actually fits and feels right. Plus, its Fit for a Cure program helps to raise awareness about breast cancer with complimentary fittings around the country.

Pricing: $16+

Where to Buy:

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