Pharrell Williams made a new single, but it's not going to drop anytime soon.
It's called "100 Years", and that's exactly when it's going to be released.
Think a century ahead with @CognacLouisXIII. New song out in 2117 #ifwecare about the 🌎🙏🏾
Pharrell partnered up with Louis XIII Cognac to raise awareness about climate change.
The only copy of the song is engraved on a clay record made from the soil of the Louis XIII Cognac vineyard.
It's locked in a safe that can only be destroyed if it's submerged in water.
"If we continue on this destructive path, disregarding nature's calls, the clay vinyl will disintegrate into the rising tides and we'll lose this track forever," the video says.
"It's a call to action for people to care about the planet now, before it's too late," says Williams.
Before getting locked into the safe, Pharrell had a listening party of "100 Years" for 100 people.
And all of the rest of us are probably going to look like this when it comes out.
But think about it this way: Our great-grandkids are going to get an awesome bop and a powerful message...if it's not destroyed first.
See you in 2117!
