First and foremost
As a beauty consultant, I learned more about ideals of beauty as it pertains to countries around the world. Some countries such as India, some in Africa and China for an example hold brighter or "whiter" skin as a standard. This, more often than not, is reflected in the marketing efforts of some of the brands that we know and love. It may seem effed up but it's called target marketing people! Let's take a look, shall we?