Hello! This is Emmanuel Macron.
Macron is running for president in France, where voters will go to the polls on April 23 for the first round of the election. He's best known for:
— being neither left or right politically (but also not in the center, at the top, or at the bottom).
— being married to his former French teacher (she's 63, he's 39).
— being the youngest of the 11 presidential candidates.
— his particularly impassioned speech at a December campaign rally, when he became a meme for urging supporters to carry on his PROJEEEECCTT.
And oh, also...this photo of Macron and his wife on a clothing-optional beach (they're on the left, wearing blue). 👀
Macron is pretty happy right now because he's doing well in the polls.
A year ago, absolutely no one would have bet on Macron to become president of France. He didn't really become well-known in national politics until 2014, when he became minister for economic affairs under President François Hollande.
He spent just two years in the Hollande government. Here are some highlights of his service:
— the Macron law, aimed at reducing bureaucracy, which made it easier for people to change banks, updated bus routes and gave stores more flexibility to open on Sundays (yes, in France, there are actually laws against this!).
— his much-memed comment to a trade unionist that the "best way to pay for a suit is to work."
— the creation of his movement "En Marche!" or "On the Move!"
— his statement that he "is not a socialist," and that he likes the Puy du Fou, a theme park founded by a right-wing politician that you could describe as France's answer to Colonial Williamsburg plus a healthy dose of pyrotechnics.
Before announcing his run for the presidency, Macron positioned himself as a change candidate who "upsets history" and "worries the system."
In August 2016, he very ~discreetly~ resigned from the Hollande government, sailing down the Seine to deliver his resignation to the president personally.
It was preeeeeeettttty clear that he'd stepped down so he could run for the presidency. But he surprised France's political class by waiting three months to announce his candidacy in November 2016.
Little by little, Macron went from outsider candidate to favorite. His rally at Porte de Versailles in December 2016 was particularly impressive.
It was then and there, during this ~intense~ speech, that the viral meme about Macron's "project" was born. It's a bit like a French version of the 2004 Howard Dean scream, except it doesn't seem to have hurt him.
As Macron continued to garner supporters amongst France's political class, one changed everything: François Bayrou, the granddaddy of French centrists.
But it's hardly been a bed of roses for Macron. He's run into trouble talking about issues like marriage equality and France's colonial past.
On marriage equality, which France legalized in 2013, Macron said: "One of the fundamental mistakes of this five-year presidential term was to ignore a part of the country which had good reasons to live in resentment ... That is what happened with marriage equality, where we humiliated that [part of] France. One must never humiliate, one must talk, one must 'share' disagreements."
Christiane Taubira, a black politician, responded: "Who was humiliated? The one who was called a monkey every morning?"
On a visit to Algeria, a former French colony, Macron said: "Colonization is a part of French history ... It is a crime against humanity, it is truly barbarian and it is a part of that past which we must look at."
The speech was unprecedented for a French electoral candidate. But then, in response to controversy about his comments, he extended a hand to the "pieds-noirs" — literally, "black feet," a term for the white French citizens who fled Algeria after the end of colonial rule — and former combatants in the Algerian war.
Macron developed a reputation as a flip-flopper, which was especially troubling as he took four months to release his policy platform — underscoring his image as a candidate with no real ideas or values.
Macron also has some dirty laundry of his own: Le Canard Enchaîné revealed that he allegedly undervalued his declaration of financial interests in 2014.
But these affairs don't seem to have tarnished Macron's image, nor have they lowered his standing in the polls. He was deemed winner of the first presidential debate last week.
Though some have again criticized him for being a weather vane: "Emmanuel Macron is quietly taking notes during the other candidates' speeches to develop his own policy platform."
One month before the presidential election, will Emmanuel Macron collapse? Could he become the youngest president of France? To be continued...
This post was translated from French.
Assma Maad est journaliste chez BuzzFeed News France et travaille depuis Paris.
Contact Assma Maad at firstname.lastname@example.org.
Susie Armitage is the Global Managing Editor and is based in New York.
Contact Susie Armitage at email@example.com.
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