Be Passionate About What You Do
As Brandon states, “Being passionate about what you do may sound pretty generic, because just about everybody in the history of success will tell you the same”. But Brandon himself agrees that it's absolutely essential to love what you do, especially when you're trying to start a business by yourself.
For example, Brandon likes design a lot, but he gets a really satisfying feeling when he’s made something great for a client. When they say, "We love it! It played a huge contribution to our success!" That is what motivates him.
Don’t Deliver Websites, Deliver Quality
When a client wants to work with Brandon, he always sells them on his perfectionism. “Do you pay excruciating attention to detail” Brandon asks. “People want that. It separates you from Fiverr, Upwork, and other freelancers”. Quality is a rare thing, and high end clients are willing to pay extra for it.
Pick your Niche, and Dive Head First
“There are little pockets of people everywhere. From backyard gardeners to heavy weapon testers, you can find groups of people in just about any corner of the internet” Brandon states. “But here's the thing: most of these niches have a few key influencers. Key influencers have big followings, and just about everybody in their niche knows who they are”.
If you're able to form relationships with these key influencers and work out special deals (Free work!) with them, you can get a lot of exposure, fast. When a key influencer uses your services, or even better, publicly endorses them, your notoriety within that niche will grow. You'll receive more and more inquiries. As your name grows, so will your income.
Grow Your Foundation
Never Give Up
Brandon can't count how many clients reached out to him 1-3 years before proceeding with projects. Often times, clients aren't ready to be more forward when they initially contact you.
However, if you stay in the game, they will come back and look for you years down the road. When they see you're still in business, and growing your portfolio... they will start their first order because they know you are serious about your business.