1. "Approval"
What it usually means: The action of officially agreeing to something or accepting something as satisfactory.
What it means to Ad/PR people: Something you will probably never get from the client the first time around.
2. "Briefs"
What it usually means: A type of underwear worn by males.
What it means to Ad/PR people: A lifeline document that creatives try to ignore until account badgers them to follow it.
3. "Status"
What it usually means: Something you update on Facebook.
What it means to Ad/PR people: An hour-long meeting that no one pays attention to until they have to speak.
4. "Deck"
What it usually means: The floor of a ship or the outdoor floor of a building made out of wood.
What it means to Ad/PR people: Industry lingo for "Powerpoint," which signifies the perpetual decline of your life.
5. "Out sick"
What it usually means: Taking the day off to recover from an illness.
What it means to Ad/PR people: Taking the day off to recover from one hell of a hangover.
6. "Media"
What it usually means: Communication expressed through various types of platforms.
What it means to Ad/PR people: A department that works in Excel and gets free shit from reps all day.
7. "Holiday party"
What it usually means: A fairly reserved company party.
What it means to Ad/PR people: A straight-up shit show.
8. "Time sheets"
What it usually means: A company system to track your hours.
What it means to Ad/PR people: That time of the week where you scramble to make up your hours and are forced to use 5,000 different job numbers.
9. "Client"
What it usually means: A person or organization using the services of a professional person or company.
What it means to Ad/PR people: Someone who destroys your creative dreams but you keep kissing ass anyway because there's really no other choice.
10. "Retainer"
What it usually means: A device you put in your mouth to keep your teeth from moving.
What it means to Ad/PR people: A contract clients just LOVE to violate by asking for more work that isn't included and is essentially free of cost.
11. "Insights"
What it usually means: The understanding of the specific cause and effect of something.
What it means to Ad/PR people: The strategy portion of the deck lined with bullets of bullshit.
12. "Doctor appointment"
What it usually means: When a person makes an appointment with a doctor to get a check-up or treat an illness.
What it means to Ad/PR people: I'll be out for two hours interviewing for another job.
13. "Lunch"
What it usually means: That time of day you eat food, usually around noon.
What it means to Ad/PR people: When you finally get around to eating something very sad at your desk.
14. "Vacation"
What it usually means: A period of time you take off work to relax.
What it means to Ad/PR people: LOL *checks email incessantly*
15. "Raise"
What it usually means: When your current job gives you an increase in pay.
What it means to Ad/PR people: An increase in pay that's achieved by switching agencies.
16. "Mute"
What it usually means: A button you press to turn the sound off the TV.
What it means to Ad/PR people: A button you press during a call when you need to talk shit about the people on the other end.
17. "Budget"
What it usually means: A quantitative expression of a plan for a defined period of time.
What it means to Ad/PR people: An amount of money dedicated to a project that is always too low to do anything innovative or exceptionally creative.
18. "Pitching"
What it usually means: That thing a player does in baseball.
What it means to Ad/PR people: One to two soul-crushing weeks of hell in which you are hoping to win new business.
19. "Seminar"
What it usually means: A form of academic instruction provided by a company.
What it means to Ad/PR people: FREE FOOD!
