Here are 3 essential factors you can observe.
1. Level of formality: Begin with the big picture - A-One, one of the biggest promotional suppliers in Australia states that it's vital that you picture the formality of uniforms. if your brand was a person, how would they dress? Would they be ultra casual with jeans and a t-shirt? Or perhaps is your brand more elegant, and would dress in a suit and tie? Use an image of your brand as a person to pick the overall style of your uniform. Are mini skirts appropriate to your brand personality? What about bare arms? How tight fitting should it be? Next, consider the impact you want from your corporate apparel. Would you like your staff to be noticeable, or mix in?
2. Color: There are a variety of factors to consider when choosing the colour of your corporate clothing. Firstly, if you currently have a brand identity and colour palette, do be sure your uniform matches this. Secondly, look at the effect of the colour of your uniform on the brand image of your business. Do you want to be seen as bright and sassy? Cutting edge and trendy? Or is your brand more traditional, and requires more muted and corporate tones?
3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you need your logo. But what about contact details? An easy to remember web address? A word? 1300 number? Would you like to add your slogan or tagline? What about each employee’s name? And don't forget, while you wish to use your uniform to convey information, be sure it’s not so busy with words that your customers can’t take anything in! Determine the most important pieces of content or information, and make them stand out.