As part of its new strategy of moving away from the terms “pro-choice” and “pro-life,” Planned Parenthood Federation of America released the above ad on Tuesday. “A growing number of Americans no longer identify with the pro-choice and pro-life labels that they believe box them in,” Planned Parenthood president Cecile Richards said in a statement. “Instead of putting people in one category or another, we should respect the decisions women and their families make.” The campaign also has a companion website focusing on abortion as a personal decision.
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