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Like plenty of other makeup-obsessed humans, I live for product reviews, limited-edition launches, celebrity makeup collaborations — the whole shebang.
Then, about three years ago, while perusing makeup aisles on my lunch break, I decided to pick up It Cosmetics Your Skin But Better CC Cream.
It's also available in an "Illumination" version, which gives you a more glowy look. I keep both versions on hand and sometimes mix them. For reference, the photos of me that follow (from the top) are with no makeup, wearing the original version in shade Medium, and wearing the Illumination version in shade Medium:
With nearly 900 five-star reviews, it seems like this product has been a game-changer for plenty of others as well:
So far, I have gotten FIVE of my friends on board with this CC cream. We all have fairly different skin undertones, textures, and ~problem areas~, and it legit looks fantastic on everyone.
Get it from Sephora for $38 (available in seven shades).
Some reviews have been edited for length and/or clarity.