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    The Official Guide To Using BuzzFeed Community's Dashboard To Track Traffic On Your Posts

    It's a fabulous tool if we do say so ourselves.

    So you made a BuzzFeed list or quiz and of course, you want to know: How many views am I getting? How are people finding my work? Has anyone shared my post on social media?

    woman with short hair looks into distance with furrowed brows and mouth in a line

    Well, we can help you find the answers via a tool that is used by both staff writers and Community Contributors alike: your very own dashboard (aka the "Dashbird")!

    an arrow within a circle next to the word "dashbird"

    Please note you can only see your Dashbird stats while on a computer!

    To find your personal dashboard, make sure you're logged in on a computer, then click the bell on the upper-right-hand side of BuzzFeed. Next, click "Dashboard."

    screenshot of buzzfeed's homepage with an arrow pointed to an animated bell. there's a list of options and the word "dashboard" is circled
    how it works
    Canva/Anna Kopsky

    It's important to note that *everyone's* dashboard numbers will look different because yours shows data specifically from the posts you've created.

    Here's an *example* of how a dashboard might look, and we'll use this specific chart to break down how it all works.

    a chart with the wird "dashbird" at the top

    Please note that your dashboard page will not display a chart unless you've created at least one post!

    First, you'll want to set the region and time frame from which you'd like to view data. You can do this on the upper-right-hand side of your dashboard page.

    two boxes with drop down menus. one says "region" with options for country names and the other says "period" with time frames like last 48 hours, last 7 days, last 30 days, and custom

    📍Region: Selecting this will allow you to see in which regions your post racked up views. Want to know if your quiz is killin' it with the UK crowd? Easily find out by selecting "UK," and so on.

    Period: This drop-down menu offers you the option to search for overall views within a certain time frame. The "custom" option allows you to select up to a 30 day time period in the past. For example, if you posted something last year, and want to see the number of views it earned during its first month online, the "custom" option will allow you to do so.

    viral vs seed views
    Canva/Anna Kopsky

    On the left-hand side of your dashboard, you'll find both a red and blue box marked "Viral Views" and "Seed Views," respectively.

    "viral views" next to a red square box above "seed views" next to a blue square box

    🔴 Viral views 🔴 are views from people who found your list or quiz on social media or any place that is not the BuzzFeed app or website and clicked on it.

    🔵 Seed views 🔵 are views your list or quiz got because someone saw it on BuzzFeed and clicked on it.

    The chart displayed on your dashboard is a visual representation of the number of viral and seed views your posts have earned.

    a chart with its data circled

    Both the right and left sides of this chart display the number of views from lowest at the bottom to highest at the top. Along the bottom of the chart are dates showing when there were spikes or dips in views.

    Hovering over any part of this chart will display view numbers from a specific date, including seed and viral views.

    zoom-in of the same chart

    And if you're not a chart person, the right-hand side of your Dashboard displays the exact number of views your posts have earned over the time frame you set. Hovering over the question marks below each number will break down from where these views came.

    a list of number of views on a post from "viral" to "seed" to "total"

    After admiring your chart, scroll down a bit to find a list of your top posts by views. You can sort these by date or by views. Remember, you can change the time frame at the top of the dashboard page to see which posts of yours were popular this past week, month, or any other up-to-30-day time frame of your choosing.

    a list of three buzzfeed post titles

    To the right of each post title, you'll find statistics related to each particular post.

    a list of post statistics including top referrer, total views, viral views, social lift

    Here you'll find your:

    ⭐️ Top Referrer, aka the website or app from where people found your post and opened it up.

    ⭐️ Total Views

    ⭐️ Viral Views, which, if you remember above, are the views your post earned from viewers who found your post on social media or any site not on BuzzFeed itself.

    ⭐️ Social Lift, which is a fun little metriic we use to illustrate the amount of social media attention your list or quiz is getting.

    How is Social Lift calculated, and what does this number mean?

    Anna Kopsky/BuzzFeed

    Social Lift is calculated when we divide the number of viral views by the total number of seed views on the list or quiz. Then add 1, and there you have it! Your social lift.

    Put plainly, your Social Lift describes how many views your post is getting from others sharing it online. So if you have a 1.2X Social Lift, this means that for every 10 people who saw your quiz or list, 2 additional people saw it through sharing.

    Note that you can also click on the post titles within that list to find a dashboard for each specific post! Here's an example of the top post from the list above, by Community Contributor sarrs24.

    a chart with data

    Using the guide above, you can learn about the traffic related to each quiz or list you've created. Cool, right?!

    a visual of viral traffic
    Anna Kopsky/Canva

    Finally, all the way at the bottom of your dashboard page, you'll find a "Viral Traffic Referral Breakdown."

    a pie chart

    If you remember, "viral views" refer to the number of views you have received from people clicking on your post on social media or other websites that are not BuzzFeed. This breakdown simply shows exactly which number of views came from which other websites!

    a bar chart

    Keep in mind that you are always free to post your quizzes or lists to your own social media channels, to Pinterest, or send the links to your friends!

    E!/Anna Kopsky

    Well there you have it — your official breakdown of BuzzFeed Community's dashboard, the Dashbird! You're officially a master of internet traffic knowledge when it comes to quizzes and lists you've created. Congratulations! 🎉

    Do you still have some questions? Feel free to reach out to for some help!

    woman in a blazer and turtleneck cocks her neck to the side with furrowed brows as if confused