The Official Guide To Using BuzzFeed Community's Dashboard To Track Traffic On Your Posts

    It's a fabulous tool if we do say so ourselves.

    what is my dashboard?

    Well, we can help you find the answers via a tool that is used by both staff writers and Community Contributors alike: your very own dashboard (aka the "Dashbird")!

    an arrow within a circle next to the word "dashbird"

    If you'd like to find your dashboard make sure you're logged in on a computer, then head to your Dashboard here. Hot tip: when led to this page, change "username" in the URL to your own username to get your own personal stats.

    It's important to note that *everyone's* dashboard numbers will look different because yours shows data specifically from the posts you've created.

    Here's an *example* of how a dashboard might look, and we'll use this specific chart to break down how it all works.

    a chart with the wird "dashbird" at the top

    First, you'll want to set the region and time frame from which you'd like to view data. You can do this on the upper-right-hand side of your dashboard page.

    two boxes with drop down menus. one says "region" with options for country names and the other says "period" with time frames like last 48 hours, last 7 days, last 30 days, and custom

    On the left-hand side of your dashboard, you'll find both a red and blue box marked "Viral Views" and "Seed Views," respectively.

    "viral views" next to a red square box above "seed views" next to a blue square box

    The chart displayed on your dashboard is a visual representation of the number of viral and seed views your posts have earned.

    a chart with its data circled

    Hovering over any part of this chart will display view numbers from a specific date, including seed and viral views.

    zoom-in of the same chart

    And if you're not a chart person, the right-hand side of your Dashboard displays the exact number of views your posts have earned over the time frame you set. Hovering over the question marks below each number will break down from where these views came.

    a list of number of views on a post from "viral" to "seed" to "total"
    your top post stats

    After admiring your chart, scroll down a bit to find a list of your top posts by views. You can sort these by date or by views. Remember, you can change the time frame at the top of the dashboard page to see which posts of yours were popular this past week, month, or any other up-to-30-day time frame of your choosing.

    a list of three buzzfeed post titles

    To the right of each post title, you'll find statistics related to each particular post.

    a list of post statistics including top referrer, total views, viral views, social lift

    Note that you can click on the post titles within that list to find a dashboard for each specific post! Here's an example of the top post from the list above, by Community Contributor sarrs24.

    a chart with data
    what is social lift and how is it calculated

    Put plainly, your Social Lift describes how many views your post is getting from others sharing it online. So if you have a 1.2X Social Lift, this means that for every 10 people who saw your quiz or list, 2 additional people saw it through sharing.

    How is Social Lift calculated, and what does this number mean?

    a visual breakdown of viral traffic

    Finally, all the way at the bottom of your dashboard page, you'll find a "Viral Traffic Referral Breakdown."

    a pie chart

    If you remember, "viral views" refer to the number of views you have received from people clicking on your post on social media or other websites that are not BuzzFeed. This breakdown simply shows exactly which number of views came from which other websites!

    a bar chart

    Keep in mind that you are always free to post your quizzes or lists to your own social media channels, to Pinterest, or send the links to your friends!

    Do you still have some questions? Feel free to reach out to for some help!