The New York Times reports that men’s underwear brands are trying to make their ads more approachable.
“We describe it this way,” said [2(x)ist designer Jason] Scarlatti, a winsome, precisely scruffy designer who also works part-time as a comedian. “We are going for something a little more statuesque, and a little less steroid-y.”
Mr. LaForce interjected, “We are giving the models an identity, so they are not just a piece of meat.”
“We are taking the focus off the crotch shots,” adds Vic Drabicky, a consultant for the brand.
1. This is an example of 2(x)ist’s “less steroid-y” marketing.
Not entirely bulge-free.
3. What a goofball.
4. So relatable, that Mike Sharits.
5. He doesn’t even KNOW if he’s hot or not.
6. He humbly caresses his toned-but-not-washboard abs.
19. So if you prefer unrelatable ads for boxer briefs (and why wouldn’t you?) don’t fret too much about the latest trends, because DSquared2 announced its forthcoming underwear line with this pic:
Which is about as relatable as a dude wearing a leather eyepatches as an everyday accessory. YAY!
- Thousands have made it to the Women's March on Washington to stand up for women's rights and protest Donald Trump.
- Crowds for the Women's March in Washington, DC, are turning out to be much larger than for the inauguration so far.
- People are participating in the Women's March today all the way in Antarctica, surrounded by penguins ❄️
- "We shall overcomb." People across America are getting creative and making some pretty epic signs for the Women's March.