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19 Ads That Show The Evolution Of Men's Underwear Modeling

Apparently underwear brands are "taking the focus off the crotch shots." NOOOOO.

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The New York Times reports that men's underwear brands are trying to make their ads more approachable.

"We describe it this way," said [2(x)ist designer Jason] Scarlatti, a winsome, precisely scruffy designer who also works part-time as a comedian. "We are going for something a little more statuesque, and a little less steroid-y."

Mr. LaForce interjected, "We are giving the models an identity, so they are not just a piece of meat."

"We are taking the focus off the crotch shots," adds Vic Drabicky, a consultant for the brand.

2. Another retailer, Mack Weldon, chose to shoot their product on a less buff model, who was encouraged to show off his playful, goofy side.

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19. So if you prefer unrelatable ads for boxer briefs (and why wouldn't you?) don't fret too much about the latest trends, because DSquared2 announced its forthcoming underwear line with this pic:

Via forums.thefashionspot.com

Which is about as relatable as a dude wearing a leather eyepatches as an everyday accessory. YAY!

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