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Target Partnered With Chip And Jo From "Fixer Upper" And I'm Gonna Buy Everything

No word yet on whether they'll sell giant clocks.

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In a post on their Magnolia Market blog, Chip Gaines announced that he and Jo have a new line of home products coming soon that will be sold exclusively through Target.

Target / Via corporate.target.com

"Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either," Chip wrote. "Let me try to give you a visual: it’s like a little shop inside of Target. Jo keeps calling the look 'modern farmhouse,' whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again."

The line is called "Hearth & Hand with Magnolia," and it all looks very Joanna.

Target / Via corporate.target.com

It blends clean, modern elements with that rustic, farmhouse look that Joanna loves to use so much on Fixer Upper. Some of the items are pretty adorable, too...are those little farmhouse salt and pepper shakers I see on the table?

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