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15 Things That Were Designed By Absolute Geniuses

Whoever made these are smarter than all of us.

1. This company name that reads correctly no matter which way your eye goes:

2. This company logo that just rotates the same symbol to get four letters:

3. This genius minimalist business card:

4. These efficient directions to the bathrooms:

5. This Hanukkah sweater with sequins that you swipe to "light" on each night:

6. This Krispy Kreme booth that'll make your mouth water:

7. This restaurant sign that only uses half of the letters and lets the shadows fill in the rest:

8. This pack of hot sauce that's made to look extra explosive:

9. This street crossing sign that allows blind people to check how many lanes they have to cross:

10. This bike rack at a dentist's office:

11. This marijuana dispensary billboard:

12. These ads from Lyft that went up in advance of the L train shutting down for months:

13. This smart billboard:

14. This PSA poster that definitely says "flicking":

15. And finally, this barcode on a box of pasta: