Glenn Beck was none too pleased with Coca-Cola's new multilingual ad, saying on his radio show the ad's purpose was to "divide us politically."
“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’ Because that’s all this ad is,” Beck said. “It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: to divide people. Remember when Coke used to do the thing on the top and they would all hold hands? Now it’s 'Have a Coke and we’ll divide you.'”