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Tweet #Breathe And The Name Of Your Neighbourhood To Find Out How Polluted The Air Is


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For Earth Day, Twitter India is helping Indians figure out the level of air pollution in their cities. All you have to do is tweet with the hashtag #Breathe, and the area you're in.

Here’s how to get on demand air quality updates in Delhi, Mumbai and Bengaluru! #Breathe #EarthDay2016

The service is currently available in Delhi, Mumbai and Bengaluru, but will soon be extended to other cities.

Here's what the realtime data will look like:

Healthier living: Tweet #Breathe + location in Delhi, Mumbai or Bangalore for live air pollution data. #EarthDay2016

And it's pretty effective, they reply within a minute or so.

Twitter India's Raheel Khursheed, Head of News and Politics, wrote on his blog:

"Pollution is rising at an alarming rate and people frequently get into discussions about the air quality in India. People do not have a quick, easy way to get live updates of the air quality in their neighbourhood. But the situation is set to change on #EarthDay2016. By working together with @IndiaSpend, we're launching a new #Breathe hashtag service to enable Indians to get real-time information about the air pollution levels around them through a simple tweet."