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Here's Why A British Newspaper Has Decided To Use "Bombay" And Not "Mumbai"

Activism via journalism.

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Amol Rajan, the editor of British-based newspaper The Independent, announced that the newspaper would revert to using Bombay and not Mumbai.

Will be on @BBCr4today shortly explaining why The @Independent calls Bombay just that, and not Mumbai

Bombay was christened "Mumbai" after Hindu goddess Mumbadevi in 1995, following years of campaigning by Shiv Sena leadership.

"If you call it what Hindu nationalists want you to call it, you essentially do their work for them," Rajan told BBC radio.

John Phillips / Getty Images

"The whole point of Bombay is of an open, cosmopolitan port city, the gateway of India that's open to the world. As journalists, as someone who edits The Independent, it's incredibly important to be specific about our terminology. I'd rather side with the tradition of India that's been open to the world, rather than the one that's been closed, which is in ascendance right now," he also said in the interview.

Since the announcement, reactions have been largely positive...

Respect. @amolrajan has ruled that the @Independent style is Bombay, not Mumbai.

Hope for Bombay as the @Indendent decides to call the city by its original name. Congratulations @amolrajan

Bombay born and bred is 100% behind you. We need to start a campaign to change the name back to what it was.

Love the @Independent editor's plan to call Bombay by its original name in his paper and not Mumbai as it was renamed for no apparent reason

But knowing how outrage usually works, wait for it.