So everyone is aware of the epic ad war that wages on between The Times Of India and The Hindu.
Or this one with TOI telling you to wake up with them instead of news that puts you to sleep, referring to The Hindu of course.
And today, a fan of The Hindu just fired another shot by posting a matrimonial ad in the Mumbai Mirror, a branch of the Times group.
And the internet seems to love it:
The CEO of The Hindu, Rajiv Lochan, told BuzzFeed India in an email that he "can't imagine" his team was behind this sick burn.
Suuuuure, bro ;)
Your move, TOI.
As reported by CNN-IBN a fan of The Hindu was the one that posted the matrimonial ad in the Mumbai Mirror.