Today's Greatest Burn Is Hidden In This Matrimonial Ad In "The Times Of India"

The CEO of The Hindu, Rajiv Lochan, told BuzzFeed India in an email that he "can't imagine" his team was behind this sick burn.

So everyone is aware of the epic ad war that wages on between The Times Of India and The Hindu.

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Like the above ad by The Hindu, telling people to stay "ahead of the times".

Or this one with TOI telling you to wake up with them instead of news that puts you to sleep, referring to The Hindu of course.

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And today, a fan of The Hindu just fired another shot by posting a matrimonial ad in the Mumbai Mirror, a branch of the Times group.

Arun Kumar Mohan @mokkai_mak

Lol.. Spotted in Today's Mumbai mirror

04:52 AM - 07 Jun 2015

And the internet seems to love it:

Durga M Sengupta @the_bongrel

Hahaha! Someone in @TheHindu with a funny bone. https://t.co/ftj47A27SF

05:26 AM - 07 Jun 2015

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Mayank Jain @Mayank1029

Did @the_hindu just troll @timesofindia?

07:16 AM - 07 Jun 2015

Arya Dinesh @ammoodnsh

Aing! Best ad for The Hindu ever... :P https://t.co/8JAa82vXbr

07:45 AM - 07 Jun 2015

Raja Sen @RajaSen

Did @the_hindu really pull this off against the TOI? Let us all stand and applaud.

06:37 AM - 07 Jun 2015

The CEO of The Hindu, Rajiv Lochan, told BuzzFeed India in an email that he "can't imagine" his team was behind this sick burn.

Suuuuure, bro ;)

Your move, TOI.

Dino De Laurentiis Company/ AXN Original X Production

Jun. 07, 2015, at 10:06 AM

As reported by CNN-IBN a fan of The Hindu was the one that posted the matrimonial ad in the Mumbai Mirror.

BuzzFeed India has reached to The Hindu for a comment.