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Today's Greatest Burn Is Hidden In This Matrimonial Ad In "The Times Of India"

The CEO of The Hindu, Rajiv Lochan, told BuzzFeed India in an email that he "can't imagine" his team was behind this sick burn.

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So everyone is aware of the epic ad war that wages on between The Times Of India and The Hindu.

View this video on YouTube

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Like the above ad by The Hindu, telling people to stay "ahead of the times".

Or this one with TOI telling you to wake up with them instead of news that puts you to sleep, referring to The Hindu of course.

View this video on YouTube

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And today, a fan of The Hindu just fired another shot by posting a matrimonial ad in the Mumbai Mirror, a branch of the Times group.

Lol.. Spotted in Today's Mumbai mirror

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And the internet seems to love it:

Hahaha! Someone in @TheHindu with a funny bone. https://t.co/ftj47A27SF

Did @the_hindu just troll @timesofindia?

Aing! Best ad for The Hindu ever... :P https://t.co/8JAa82vXbr

Did @the_hindu really pull this off against the TOI? Let us all stand and applaud.

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The CEO of The Hindu, Rajiv Lochan, told BuzzFeed India in an email that he "can't imagine" his team was behind this sick burn.

Suuuuure, bro ;)

As reported by CNN-IBN a fan of The Hindu was the one that posted the matrimonial ad in the Mumbai Mirror.

BuzzFeed India has reached to The Hindu for a comment.

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