In the video, which was made by MTV India, three guys are trying to score some "stash," and nervously call up a "dealer".
They ask for Himachali, Kashmiri, and then Goan, but the dealer says that he can give them Hyderabadi.
Like any "drug deal" they figure out a spot to meet, and two of the guys ride down and the deal is complete in under a minute.
"I need a hug, bro," is the code phrase to identify the dealer.
They reach home, and one of them decides to start toasting the "maal."
And the video ends as all maal-fueled adventures do – with them really, really, really enjoying their food.
Watch the video here to understand what makes their night so unique:
Sizil Srivastava and Keegan Pinto, members of the team that created the video, told BuzzFeed in a phone-call that they made this video to express their views about the beef ban in Maharashtra.
Because of banning something as innocent as beef, something we all love, the protein of the poor, the film is a funny take on what the government has turned us into. The ban will force us into buying beef like it is contraband – hidden, underground and spurious.
We wanted to make a statement without whining and we thought doing it in this way would make it relatable to those who had to resort to buying banned things.
In the end we wanted to draw a parallel to buying hash, to shed awareness on the beef ban, and bring out a sensitisation to it. Hopefully this might result in some changes.