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Here's The Adorable Story Behind The Indian Woman In Those Worldwide iPhone 6s Ads

"My beautiful wife was looking extraordinarily gorgeous, the husband and photographer in me couldn't resist."

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This is Ashish Parmar, a self-taught photographer based in Bangalore, and his wife Raina.

Ashish Parmar

Through his company, Ashish Parmar Photography and Tours, he and his wife travel to wildlife preserves in and around the Indian subcontinent. "My travels and teaching also takes me to Kenya, Tanzania and Sri Lanka. I do workshops in Kabini, Tadoba, Corbett, Kaziranga, Masai Mara, Serengeti, etc. I have taught at least a thousand photography students."

If his wife looks familiar, it might be because she's on billboards all over the world, as part of an iPhone 6s campaign.

The 36-year-old photographer is the first Indian to win the "Shot on iPhone 6s campaign for the Apple World Gallery" contest conducted by Apple in December 2015.
Ashish Parmar

The 36-year-old photographer is the first Indian to win the "Shot on iPhone 6s campaign for the Apple World Gallery" contest conducted by Apple in December 2015.

The picture Parmar submitted was of his wife holding a diya during Diwali, and was one of 53 pictures out of thousands that were selected for the contest.

"During Diwali last year, Raina was helping my mother decorate the house with diyas/lamps," Parmar told BuzzFeed. "Diwali is an important festival in our family. It was her first Diwali since we were married and she was eager and dressed well for the occasion."
Ashish Parmar

"During Diwali last year, Raina was helping my mother decorate the house with diyas/lamps," Parmar told BuzzFeed. "Diwali is an important festival in our family. It was her first Diwali since we were married and she was eager and dressed well for the occasion."

"She stepped out with a tray of diyas in her hand when I walked into the room and saw her. Her face was alight from the light of the diyas and my beautiful wife was looking extraordinarily gorgeous."

"The husband and photographer in me couldn't resist it. I had an iPhone 6s and was excited to use the camera. So I made her stand against a white wall, pick up just one diya and hold it up. I took a few pictures, thought they came out well and posted them on Instagram with the #shotoniphone6s. A few days later when I received a call saying that a picture of mine was selected by a company for its promotions, little did I know that it was Apple and that my favourite one of those pictures was going to be plastered across hundreds of billboards in so many countries," Parmar added.
Ashish Parmar

"The husband and photographer in me couldn't resist it. I had an iPhone 6s and was excited to use the camera. So I made her stand against a white wall, pick up just one diya and hold it up. I took a few pictures, thought they came out well and posted them on Instagram with the #shotoniphone6s. A few days later when I received a call saying that a picture of mine was selected by a company for its promotions, little did I know that it was Apple and that my favourite one of those pictures was going to be plastered across hundreds of billboards in so many countries," Parmar added.

Parmar explained that he hadn't even told Raina about submitting the photo, because he wanted to surprise her.

"I thought it would be released only locally and I would drive her up straight to the billboard. Unfortunately, when the ad was released, we were in Tanzania and out of network area. I used my driver's data connection to show it to her and well, her face lit up without the light of any diyas."
Ashish Parmar

"I thought it would be released only locally and I would drive her up straight to the billboard. Unfortunately, when the ad was released, we were in Tanzania and out of network area. I used my driver's data connection to show it to her and well, her face lit up without the light of any diyas."

Parmar said that their friends and family now refer to them as the "iPhone couple".

"Since then, it has been quite a surreal experience for both of us. We have shot to global fame overnight. We have had friends and family across the world sending us selfies with the billboards and ads. We are ecstatic with the attention and adulation we are receiving and heartened by the fact that we know we couldn't have done it without each other."
Ashish Parmar

"Since then, it has been quite a surreal experience for both of us. We have shot to global fame overnight. We have had friends and family across the world sending us selfies with the billboards and ads. We are ecstatic with the attention and adulation we are receiving and heartened by the fact that we know we couldn't have done it without each other."