"The Archie characters aren't in need of a tune-up, 'shocking change,' or revision. These characters have stood the test of time and resonate to this day – we've proven that over the last six years," Goldwater said on the Archie Comics Site. "What ARCHIE #1 will do, though, is bring together two of the most talented creators in comics in Mark Waid and Fiona Staples and create a surprising and definitive take on Archie's origin – a story that has never been. The book will bring back some of the bite of Archie's original tales in a modern, forward-looking manner, while still retaining the character's all-ages appeal. What better way to celebrate 75 years of Archie Andrews?"
According to the New York Times, Waid and Staples will focus on a "edgier" Riverdale. This new direction will work well for Waid, as he has reinvigorated comic books in the past, like Flash, Fantastic Four and Daredevil. Waid is also well known as the man behind DC Comic’s critically acclaimed Kingdom Come. As for Staples, this will be a change up from her current ongoing series Saga, which is a Star Wars like space opera.
The relaunch is just another way to celebrate the 75th anniversary of Archie Comics, which was introduced in 1941. Other plans include a live-action series by FOX, as well as exclusive line of Archie themed apparel for men by fashion designer Marc Eckō.