Amrit Grewal, the photographer behind this photo series, told BuzzFeed in an email that the idea originated to demonstrate how Disney can inspire multiple ethnicities' aesthetics:
"Being a part of the Vancouver wedding industry, a common occurrence of themes are the various Disney Princesses.
Jasmine Nijjar, who worked as the Marketing Manager for Wellgroomed Designs, an Indian couture bridal gallery, conceptualised this project with brides in mind. With a need to show how mainstream Disney can migrate into other ethnicities, Jasmine built a theme that used each Disney princess movie as the inspiration all while integrating traditional Indian bridal wear."
The photographs were originally carried in South Asian Bride Magazine.
1. Snow White
Amrit explained that response to their Disney project has been overwhelmingly positive.
"We received an amazing response to the Disney project and we were so incredibly happy that it was all positive. There was finally a look that Indian brides could aspire to that worked with their ethnicity and as a team, we were extremely proud to have been able to provide that joy to them. The online response was absolutely amazing! I've been flooded with inquires about this project, so much that I'm unable to respond to them all.