Kamath told BuzzFeed India that although young Indians face several issues, the one that resonated with him most was that of someone coming out of the closet. "I have a few gay friends, and that made me more connected to the issue," he added.
"I've not tried to preach. People have shown very positive reactions to the series, and have really appreciated it. If I could change just one person's life, then that's enough for me."
Shraddha Srinath, one of the models involved with the project, told BuzzFeed that Kamath contacted her and asked her to be part of a "dark shoot about gay relationships". "I checked my availability and immediately agreed," she said.
"Initially, people saw the images and were blown over by the beauty of the images, you know, the location, the composition, the costumes, the look. But as the story progressed, people realised that it's not just the images but there's a beautiful story attached with it, too. It got them excited and they started to really follow the story. And more recently, the response got overwhelming, which feels very rewarding," she added.
"The thing is, topics such as these, if not handled carefully, can easily tick people off or create controversies. But we only mostly received very genuine, positive feedback. We must have done something right, I guess."