Skip To Content
  • Buy Me That badge

23 Drugstore Beauty Products That People Actually Swear By

What did ya say to this here article? "Bookmark." The products in this post were updated in March 2018.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A post-shave balm that has become a cult favorite primer (Kylie Jenner, included).

Promising review: "I love using this as a makeup primer, and my boyfriend has no complaints about it as an aftershave. I love double-duty products, especially at this price point!" —cc_5280

Get it from Amazon for $4.95.

2. A voluminous mascara that maximizes your lashes for a "yes, I'm awake" look.

3. A liquid eyeliner that helps you save on airfare. Why? It'll give you a great pair of ~wings~.

Why am I laughing at my own joke right now?

Promising review: "I seriously swear by this eyeliner. I've used a plethora of high-end expensive eyeliners and in the end, I always come back to this baby. I have annoyingly oily lids and sensitive eyes — if my oily lids don't make the product smear, then the product will irritate my eyes. But not this stuff! I put it on in the morning for work, and have had it last through a night of drinking and dancing without budging at all." —Farrah Rogers

Get it from Amazon for $8.79. Available in three colors.

4. A baked blush that was not created by the muffin man.

The shade above is "luminoso."

Promising review: "I just have to say 'wow.' I own over a dozen high-end blushes, but I keep going back to this one. I use it for my everyday blush. Don't let the price fool you — this blush is the real deal." —April Rain

Get it from Amazon for $6.39. Available in nine other colors.

5. A mascara that will give you the look of fake lashes without the hassle of glue. Praise hands, am I right?

Promising review: "This is it. This is the one you want. As someone who fosters a healthy obsession with makeup, I don't say this lightly. Every SINGLE time I wear it, I get endless compliment on my eyelashes, and at least one person asks me what mascara I use. Every day. That is just the kind of product this is. So, do yourself a favor and buy this, you won't regret it." —Kayla

Get it from Target ($5.59+) or Amazon ($5.57). Available in three colors.

6. A matte foundation that will make your face look flawless, especially if you have oily skin.

Promising review: "I'm obsessed with this foundation. I'm in my early 30s and have a very oily t-zone by midday — my foundation would literally run down my face. I tried so many. This stays matte, which makes it a great base for shimmer highlighting, plus it covers really well. Just a beautiful, flawless finish that stays matte and lasts through the day." —Sally Reviews

Get it from Amazon ($7.59).

7. A creamy matte lip color that won't dry out your pout.

The one above is the shade "divine wine."

Promising review: "This color is amazing, and lasts for hours! I could never find it in stock at the store, so ordering online was the only way to get ahold of this lipstick. I will definitely purchase it again." —Samantha Leon

Get it from Amazon for $5.59. Available in 19 other colors.

8. A daily lotion that'll help hydrate, soothe, and moisturize your skin.

Promising review: "This is the best stuff ever! I was traveling and needed it ASAP, so I ordered it to be delivered to the house we were renting. That's how good this stuff is! Plus, it's cruelty free, which makes it even better." —Bigtraveler

Get it from Target ($12.99) or Walgreens ($15).

9. A retractable lipliner that will have you kissing your reflection in the mirror...in the least creepy way possible.

Promising review: "I am in love with this lipliner! I've used it for many years — it goes on smooth and creamy, and lasts for hours. I've used pricier pencils but this is the one I can't live without." —Roxane Clark

Get it from Amazon ($4.96). Available in seven other colors.

10. A setting spray that will have your makeup looking perfect from AM to PM....and maybe the next AM, too.

Promising review: "LOVE LOVE LOVE — this is the best setting spray I have ever used. I used to buy Urban Decay all nighter, and this is a dupe in my opinion. It keeps my face matte, and my makeup does not budge at all. I highly recommend it!" —Sarah H.

Get it from Target ($9.99) or CVS ($9.99).

11. An eyeshadow palette filled with blendable shades that you'll actually use on the daily.

12. An acne spot treatment that will kick your pimple's ass.

Promising review: "I've been struggling with acne, and this is the only product that has helped at all. It's a gradual process, but I've been using it for about a month and my acne has improved a ton. I have mild cystic acne on my jawline, cheeks and chest, and I wash my face about two or three times per day. My skin isn't perfect, but the improvements have been pretty drastic." —Amazon Customer

Get it from Amazon ($6.07).

13. A matte lip cream that comes in 32 different (all equally fabulous) shades.

*buys all of them* *because why not be excessive?*

Promising review: "Love it! I'm a waitress, and nothing is worse than going to your tables with cracked, peeling, and faded lips. But I don't even have to check my compact with this stuff, and I love how vibrant it is, too! Where has this product been all my life?" —Erynn

Get it from Amazon for $5.99.

14. A milky mist that will hydrate the bleep out of thirsty skin.

15. An ultra-thin pencil that will enhance your facial caterpillars AKA your eyebrows.

If only Mona Lisa knew about NYX.

Promising review: "I purchased this eyebrow pencil to shape my brows without spending a ton of money — and this is excellent." —Alexa

Get it from Target ($9.99).

16. A purifying facial cleanser that'll get all the gunk out of your pores.

17. A permanent hair dye for when going to the salon isn't in your budget.

Promising review: "Nice color, and the shine lasts for quite some time. It was also very easy to apply, and my hair smelled wonderful after it was done." —Cleo

Get it from Amazon ($7.49). Available in 41 other colors.

18. A 2-in-1 foundation and concealer that provides full coverage. Yeehaw to no dark circles, redness, etc.

Promising review: "I've tried tons of different high-end and drugstore foundations, but this beats them all! It covers absolutely everything and looks incredibly natural. I've gotten so many compliments, and I'm beyond satisfied." —Claudya Kuykendall

Get it from Amazon ($6.64).

19. A concealer that will conceal your dark circles AKA make it seem like you got more than three hours of sleep.

20. A butter bronzer that'll give your skin a nice glow...even if it hasn't made contact with the sun in several days.

Hey, it happens.

Promising review: "First, this package totally sold me this product. Second, whoa! This stuff's amazing! It goes on smoothly over my makeup, and smells so delicious. It gives a dewy and velvety finish; not shiny, cakey, or sparkly." —MoonlitBeachLover

Get it from Amazon ($14.20).

21. Micellar water that will remove your makeup and cleanse your face without irritating your skin. PLUS it acts as a toner.

22. An oil-free concealer that provides natural-looking coverage.

Promising review: "This concealer blends really well with my skin, and it hides all my imperfections. It also brightens my skin and gives it a nice look — plus, it's affordable!" —Emm

Get it from Amazon ($5.03).

23. A Palmer's cocoa butter swivel stick that will help with chapped lips, dry skin, blemishes, and scars, AKA everything.

Go forth and prosper, young makeup aficionados on a budget.

The reviews in this post have been edited for length and clarity.

Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides here!

Shopping for something specific? Check out BuzzFeed Reviews to find the best things for every budget!