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    Updated on Jul 9, 2020. Posted on Jul 8, 2020

    34 Beauty Products Under $10 That Reviewers Love

    A liquid eyeliner. That doesn't budge. Not one bit. For less than $10. That's all.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Maybelline liquid foundation for all of the coverage, none of the cake. It feels thick upon application, but melts into your skin like butter for a creaseless finish that also prevents excess shine.

    Maitland Quitmeyer / BuzzFeed

    Promising review: "Holy grail of drug store foundations! It is truly a full coverage and blends into my skin flawlessly." —Excited NEWYORKER

    Get it from Amazon for $9.98 (available in 16 shades).

    To learn more, check out "Just 8 Maybelline Products We Really Love".

    2. A Neutrogena alcohol-free toner that is truly fab *and* costs less than $4. This post-cleansing product contains no alcohol (plenty of toners do) to ensure you skin doesn't feel stripped of moisture, plus it removes all the gunk and trapped oil that your cleanser somehow missed.

    hand holding blue plastic bottle with white cap labeled "Alcohol Free Toner" and "Neutrogena" while the other hand holds out a white cotton round

    Promising review: "This stuff is amazing! Magic in a bottle. I wish I had started using it sooner. I added it to my new daily skincare routine and after just a few days, my face looks and feels so much better. I have redness on my cheeks and nose thanks to the starting of rosacea, and I'm usually very sensitive to anything applied to my face. This toner soothes my skin after cleansing, smells great, and makes my skin feel amazing. I moisturize with Neutrogena's oil-free moisturizer after and it seems to be a winning combo with my picky skin. I wish I knew about this years ago!" —Ashley

    Get it from Amazon for $3.21.

    3. A vanilla-scented Kiss nail pen so you can finally kick hang nails and mauled cuticles to the curb. This formula is so effective, one could say that it truly ~nails~ it.

    Just massage this blend of jojoba oil, olive oil, grape seed oil, vitamin a, vitamin e, and tea tree oil into your nails and cuticles every night before going to bed. With daily use, your nails will begin to grow and strengthen (seriously, just read the overwhelmingly positive reviews) and your ripped-up cuticles will begin to heal/not look completely terrible.

    Promising review: "I struggled for years with cracking and bleeding cuticles. This stuff is a lifesaver! Doesn’t leak at all, easy to apply, and very moisturizing. It's portable, too!" —Alexis

    Get it from Amazon for $7.45.

    4. A silicone-free L’Oreal lamellar treatment that makes good on its promise of shine, shine, shine. This banishes dullness in eight seconds flat, giving your mane all that lustrous bounce but thankfully *none* of the weigh-down. / Via @lorealparis, / Via @lorealparis

    Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse. Effort required = practically zero.

    Promising review: "i have very thin, dry, and damaged hair due constantly dying it blonde. I’ve tried so many hair products and different types of shampoo and conditioners, and nothing seems to really help my hair. BUT this stuff literally is magic. I’ve used it three times and I haven’t seen my hair look this good (shiny, healthy, hydrated)." —Nikki Minnis

    Get it from Amazon for $8.97.

    5. A Glamglow deep cleanse mask for the ultimate ~gunk in pores~ detox. Aesthetics aside, a powerful trio of black bamboo charcoal, 3-D microbubbles, and green tea teaoxi technology tackle dullness and build-up.

    model taking off foaming face mask

    Promising review: "This is a sheet mask I just keep buying. I love the way my skin feels and looks after using it. The bubbles/foaming action brings a nice feeling to the mask as well. So it's always something i feel I can splurge on." —Sarahaera

    Get it from Sephora for $10.

    6. A NYX liquid eyeliner if you're tired of your liquid liner fading before your second cup of coffee (#rude). This stuff seriously will not budge, plus the skinny felt tip makes cay eye precision a breeze.

    Promising review: "This stuff is my all time favorite liner. It’s super affordable, lasts long, it’s jet black, and the best part is that the liner brush is really skinny so it’s easy to apply. My holy grail." —Alex Reese

    Get it from Amazon for $5.62.

    7. A Neutrogena clarifying shampoo because that 10 pounds of dry shampoo you used two days ago is still trapped in your roots. Trust me. It didn't run away. This anti-residue wash deep cleans build-up that would otherwise lead to lack of body, excessive grease, and *gulp* stringiness.

    a clear bottle and cap with the text "Neutrogena Shampoo anti-residue formula"

    This non-irritating shampoo should be used once a week (using it too much may make your hair overly dry) and is gentle enough to use on any hair type, including color-treated manes.

    Promising review: Getting all the residue left from other hair care products absolutely transforms my hair. I have a lot of fine/thin hair which can get weighed down pretty quick. This comes is a really crisp bottle that is the perfect size, not to mention that since you don't use it every day, it is lasting such a long time." —Dillon Okimosh

    Get it from Amazon for $5.19.

    8. A Maybelline black mascara for volume, volume, and did I mention volume? One swipe of this clump-free formula means long, feathery lashes that look like they woke up that glamorous.

    Emma McAnaw / BuzzFeed

    Promising review: "The absolute best. I've been using it for six years and it curls my lashes and doesn't clump. Always a must-have in my makeup bag." —Molly B.

    Get it from Amazon for $6.95.

    9. A ColourPop matte lipstick sent from heaven to be delivered into the paws of makeup newbies. On top of being super affordable, this pencil-like tube design allows for precise (and easy) application: use the pointed edge as a liner, use the rounded side to fill everything in. / Via @colourpopcosmetics, Colourpop

    Promising review: "This has great color pay-off and is easy to apply. I also really like the shape of the lipstick: you can use the pointed edge as a liner, and then flip it around to fill in the rest of my lips." —Siobhan G.

    Get it from ColourPop for $6 (available in 28 shades).

    10. A Hair Dance powder dry shampoo especially great at vacuuming up grease and adding body sans any leftover chalky white residue. Pro tip: If you add some into your roots before bed, you'll wake up with a completely refreshed scalp that looks like it was shampooed five minutes ago ( opposed to five days ago).

    on the left, a person with bangs and on the right, the same person with bangs that look less oily

    This vegan and cruelty-free dry shampoo doesn't contain any talc, parabens, or baking soda (hooray).

    A personal note: As someone with thin, greasy, flat hair, I can confidently say that powder dry shampoos are so much better than aerosol ones. Like, they actually make your hair look freshly washed.

    Promising review: "My hair is ALWAYS oily at the roots and aerosol cans of dry shampoo make my hair stiff, but this stuff...this stuff is amazing! Adds volume, doesn't completely dry out my hair, and does not leave residue or build- up (I have black hair so this is very important). Also, my hair smells super fresh after using it. Would give more stars if I could!" —Gabriela

    Get it from Amazon for $9.99.

    11. An oil-free, soap-free La Roche-Posay foaming gel to kick both your acne and your oily t-zone to the curb. For a matte complexion that stays matte throughout the entire day, this morning and night cleanser is destined to become your new holy grail.

    Promising review: "This stuff WORKS. I have very oily acne-prone skin and have tried all sorts of things with minimal success. I have been washing my face twice a day with this stuff for about two weeks now and the difference is incredible! I haven't gotten any new large pimples and everything I had has cleared up. When I first started washing my face with this, I would use it at night and in the morning the sores on my face were way less red and inflamed than when I went to bed. Super impressive." —Amazon Customer

    Get it from Amazon for $7.99.

    12. The Inkey List eye cream that uses an impressive caffeine blend to de-puff your peepers and reduce pesky dark circles (despite the amount of beauty sleep you're getting)! Luxe eye creams such as this one usually cost around a trillion dollars, so finding a holy grail item like this for ~$10 is basically like striking gold.

    the white eye cream tube with a black cap / Via @theinkeylist

    Psst, this formula is also paraben- and cruelty-free and is great for normal, dry, combo, and oily complexions.

    Promising review: "Best. Eye cream. Ever. I have tried every eye cream under the sun: you name it, Ive tried it. This is the first eye cream that I’ve fallen in love with, instantly. Overnight, my eyes looked brighter. It depuffs really fast too. This will forever be a staple for me. Really surprised and impressed by something this cheap. Love it!!" —nycr23

    Get it from Sephora for $9.99.

    13. A matte Maybelline SuperStay liquid lipstick you can hypothetically fall asleep whilst wearing and it will still look great when you wake up in the AM. This magic stuff has a staying power of up to 16 hours, which means it must be the byproduct of some sort of sorcery. I know.

    Jennifer Tonti / BuzzFeed, Amazon

    Promising review: "I love this lipstick! I fell asleep with it on and it stayed on all night. Plus, it has amazing pigment and dries within about five minutes. As a busy mom, I probably won't be trying out any other lipsticks for a while." —A. Williamson

    Get it from Amazon for $6.67 (available in 26 colors).

    14. A Coty translucent powder that will set your makeup for a flawless, lightweight finish that truly lasts all day long. This is great for beginners because the formula truly appears clear and won't leave behind a white cast you'd have to blend and blend for it to go away.

    reviewer with matte makeup

    If you've been contemplating splurging on those high-end, high-budget setting powders for a long time — don't. This is the perfect dupe.

    Also, this cult-favorite powder sets makeup has over 4,000 positive reviews. I'm not going to outright SAY that your beauty routine is suffering without it, but...

    Promising review: "I am totally blown away by this product! I live in a warm climate and have oily skin, but by the end of my work day using this powder, my face is still very matte! I am THRILLED! I can't believe it." —Alexis Julian

    Get it from Amazon for $5.67 (available in six colors, including translucent).

    15. A Milani baked bronzer to give your complexion an instant “I just got back from vacation and have not spent a ton of time in this dimly-lit cubicle glow” while also enhancing your cheekbones.,

    Consider this product to be the younger, cooler sister of the whole contour trend with a buildable, blendable formula that doesn't require intense blending (an important detail to note when you're applying this on a train and have no way to gauge whether or not you have a block of orange on your face).

    Promising review: "This is the BEST bronzer I have come across as of yet, and trust me, my checking account can vouch for being pinged time and time again for the purchase of several bronzers. I am extremely satisfied with this product. It is a beautiful color and goes well with all my other makeup. It's not too dark or orange, it did not break me out, and the color is dark enough that you actually can notice that you are wearing makeup but still subtle." —Shana

    Get it from Amazon for $6.99 (available in three shades).

    16. An Elizavecca collagen protein treatment, because our ends have more splits than a banana sundae. This tames frizzy hair and delivers ultimate smoothness — all without weighing it down. Your tresses will look as if they've never even *heard* of hot tools and hair dye.

    Rebecca O'Connell / BuzzFeed

    Simply shampoo as per usual, leave this mask on for up to 15 minutes, then rinse.

    Promising review: "This is a must-have and the hype is all true. They have found the holy grail of combinations to eradicate frizzy hair without weighing your hair down, which makes it greasy. It’s a little bottle of magic, it doesn’t even take much, and it only takes a dime-sized amount for my hair." —Rachel Eckols

    Get it from Amazon for $8.30.

    17. Silicone brushes that are an absolute necessity for every skincare aficionado out there. This lets you slather on that thick mud mask without getting your hands covered in said mud mask, plus it prevents you from picking up (and wasting) excess product which means money saved.,

    Promising review: "I love this product! It makes it so much easier to apply my mud face masks and prevents me from using too much product. I can easily apply the correct amount of product over my face and the brush is also easy to clean." —Traci Fuqua

    Get a pack of two from Amazon for $4.50.

    18. A Yes To facial scrub to slough away the dead skin cells that have marked your chin as their final resting place. This grapefruit and lemon balm formula will work to exfoliate and brighten your skin without any pimple disasters.

    handle squeezing product out of white and pink bottle labeled "yes to grapefruit correct & repair daily facial scrub" / Via @yesto

    This facial scrub can be used on the daily, but you know your skin best! Only use this when *you* think it's necessary.

    Promising review: "I have oily, acne-prone, sensitive skin and this is a gentle (yet deep) exfoliator that does exactly what it advertises; my skin feels softer, smoother, cleaner, and brighter. It’s great for blackheads and dryness, but it doesn’t strip the skin of moisture and can be used daily." —Nat

    Get it from Amazon for $6.62.

    19. A Neutrogena moisture lipstick you can apply in the back of a moving car, no mirror, hand jittery from one too many cold brews — and application will still be easy thanks to the crayon design and creamy, blendable formula that won't stain your skin if you color outside of the lines.

    the moisture lipsticks / Via @neutrogena

    Promising review: "These are now my absolute favorite everyday go-to. They provide great moisture and I don't even have to use lip balm; these will moisturize your lips all day long. Sheer enough to apply without a mirror and comes in great colors." —VegasRunway

    Get it from Amazon for $6.99+ (available in five shades).

    20. Hydrocolloid Cosrx pimple patches that speed up the ~draining process~, but more importantly? They 👏 prevent 👏 picking 👏. If you're looking for a no-frills way to stop cystic acne in its evil tracks, these transparent stickers are the way to go.

    Sarah Han / BuzzFeed,

    Promising review: "OMG I will never not be without these tiny little miracles again. I put one on before bed and the zit has disappeared by morning. They stay in place all night and my husband can barely even tell when I'm wearing one. I love these little things!" —Anita Pilkington

    Get a pack of 24 from Amazon for $4.73.

    To learn more, check out "These Pimple Patches Are Magical And BRB I'm Buying 20 Packs Of Them".

    21. A putty primer to blur pores, mattify excess oil, and offer light coverage (#goodbye redness). This is the perfect step one for a full-face routine consisting of concealer and foundation, but is also great to slather on when you're pressed for time and want a bright, dewy, and even canvas.

    the putty primer in a clear jar
    E.l.f. Cosmetics

    Promising review: "I love this product! It creates such a great base for foundation and concealer but I also often use it by itself if I'm in a rush or don't feel like putting on a full face. My makeup routine wouldn't feel complete without it." —Joss19

    Get it from E.l.f. Cosmetics for $8.

    22. A cruelty-free wet 'n' wild liquid lipstick that glides on like butter, lasts all day long, won't bleed, and costs about the same amount of $$$ as your cup of morning coffee. We love the power of a bold red lip., Amazon

    Promising review: "For the price, this product is amazing. I tested it to see if it would hold up at least during pictures for my wedding, so put it on first thing in the morning. I was super pleased that I only needed to touch it up once after I ate — to be expected — which was HOURS after I put it on. I tested pressing my lips against my hand, drinking from a glass and using a straw, and it didn't rub off on anything. It's a bit drying but the color was very vibrant, and didn't fade or chip throughout the day, which is a problem I've had with other brands of long-lasting lipstick." —Alex

    Get it from Amazon for $2.69 (available in nine colors).

    23. A vegan and cruelty-free Covergirl concealer designed with an ~extra large~ applicator that tackles pimples, redness, and dark circles with just one swipe. If you're looking to avoid the painstaking step of foundation, this formula provides a full coverage finish that is both lightweight, crease-resistant, and super easy to blend.

    reviewer wearing the concealer

    Promising review: "Not only is the packaging of this concealer cute and classic, but it also provides really great coverage. You only need to use a little bit to get great coverage, the applicator is great, and I don't have any problems with creasing (although I don't have any fine lines either). If you're wanting a concealer similar to expensive brands but at a drugstore price, you'll like this!" —Kayla Williams

    Get it from Amazon for $4.76+ (available in 30 shades).

    24. A Real Techniques sculpting brush that gets the grade of A+ when it comes to blending for a streak-free complexion. This is an absolute gem when it comes to evenly spreading highlighter, setting powder, and even allows you to dabble in the complicated world of contouring: it spreads product evenly to give you ~chiseled cheekbones~ that don't look like they were attacked by a block of bronzer.,

    Promising review: "This is probably one of the best brushes that Real Techniques has come out with. The bristles are very dense, yet soft. I find this brush to be great at multi-tasking. You can use this for foundation, with a stippling or buffing motion. It doesn't leave foundation streaks at all. The shape of the bristles even allow you to reach hard angles around the face, like the sides of the nose, under the eyes, or between the eyebrows. You can even use this brush to blend out concealer, or apply blush.But my favorite use for this brush is contour. I prefer this brush over my other contour brushes because it gives me a natural, diffused shadow under my cheek bones. If you like a sharp chiseled look, this probably isn't for you. But for an everyday, natural look this brush is the best!" —shal2212

    Get it from Amazon for $6.99.

    25. A daily Cuccio oil you'll want to keep on hand if you're a gel manicure connoisseur (which, let's face it, destroys nail beds one acetone soak at a time). This blend of safflower, sunflower, and cotton seed oils works OT to strengthen your nails and hydrate your cuticles.

    hand holds round bottle of cuticle oil with dropper top

    This formula is available in two scents: milk and honey and pomegranate and fig. Both are equally delicious in scent.

    Promising review: "I really like this product! I try to take breaks from getting my nails done (hard gel, usually) since my nails get very thin and brittle between each set. This helps to make them look strong, smooth, and natural! It also keeps my cuticles looking fresh and adds a nice little shine to my nails!" —NMC

    Get it from Amazon for $7.

    26. A refreshing OGX treatment that uses tea tree leaf oil, peppermint, and witch hazel extracts to hit the reset button on greasy roots (aka, the natural response to an overly dry scalp). TL;DR: this treats your scalp to a ~facial~ that will strengthen your mane and allow styling products to take more effectively.


    This sulfate-free formula relieves dry, itchy scalps that lead to an excess of oil production — something especially frustrating for anyone with thin hair.

    Promising review: "The last time I got my hair cut, the stylish told me my scalp seemed a little dry and suggested getting a scalp treatment. I found this product and liked the price! I use it about one or two times a week and it seems to be working. I also have thin/fine hair and it doesn't make my roots look super gross, which is always a bonus!" —I Am A Human

    Get it from Amazon for $9.35.

    27. A Schick dermaplaning razor for anyone ready to bid adieu to the pains of plucking. This rids stray brow hairs and unwanted peach fuzz with just a few swipes, plus the tool itself is super gentle and won't cause any accidental nicks or scrapes.

    on the left, reviewer with stray eyebrow and lip hairs and on the right, reviewer with no stray hairs

    Promising review: "This is a 100% painless and incredibly easy alternative to waxing or plucking. A few quick swipes gets rid of peach fuzz and I never have to worry about breaking out because of it. Also, it doesn't make hair grow back coarser or darker." —Ellen R.

    Get a pack of three from Amazon for $5.62.

    28. A Tweezerman curler that curls your lashes in a ~pinch~, is designed with an ergonomic handle that feels sturdy in your hand, and has a hypoallergenic silicone pad to prevent any tugging or pulling which makes the whole process a breeze for beginners.

    model using pink eyelash curler

    And if a ticket to fabulous lashes wasn't enough, this also comes with three cushy replacement pads.

    Promising review: "I didn't realize how awful my old eyelash curler was until I got this new one. As another rater stated, the top of the curler is thinner and allows for a better curl. I also love that the pink part is super cushy and comes with three replacements. Great purchase!" —ABMom!

    Get it from Amazon for $9.75.

    29. Garnier Fructis one-minute hair masks about to Evanescence the heck out of your hair — in other words, it'll bring it back to life (😉). This is available in six different formulas to tackle your specific hair concerns; avocado to smooth, banana to strengthen, coconut to nourish, goji berry to enhance color, and papaya for damage repair.

    hand dipping into jar of hair mask / Via @garnier

    Promising review: "The best! This is an amazing conditioner and deep treatment. I live in the desert and have very dry, damaged hair. My hair is sensitive to harsh chemicals and this product is super gentle! This product has been a lifesaver for me." —Amazon Customer

    Get it from Amazon for $3.40+ (available in six formulas and two sizes).

    30. A buildable L'Oreal waterproof mascara that not only adds volume and length to your lashes, but it also does the unthinkable — and by unthinkable, I mean it won't smudge by mid-afternoon and create the dreaded ~panda eye~ effect. Like, I already have dark circles. I don't need mascara to enhance them.

    Maitland Quitmeyer wearing no mascara on the left and on the right, Maitland wearing mascara
    Maitland Quitemeyer / BuzzFeed

    Promising review: "Holy grail of drugstore mascara! Thickens extremely well, adds some length, stays on my watery and greasy eyes all day with minimal clumping — no raccoon eyes and almost no flakes. It also washes off easily for a waterproof mascara!" —Amazon Customer

    Get it from Amazon for $9.97.

    To learn more, check out "8 Life-Changing Beauty Products That Are Actually Worth Your Money".

    31. A cruelty-free Milani lipstick infused with vitamins A and C to ensure that your pout doesn't feel drier than sandpaper whenever you wear it. Dare I say your lips will actually feel...nourished?!

    three gold lipstick tubes / Via @milanicosmetics

    Promising review: "This is my favorite lipstick ever. It's smooth, beautiful, pigmented, and smells fantastic (I know that sounds weird, but truly it's lovely). I generally don't love lipstick and usually prefer lip stains, but this one is definitely a keeper!" —KW

    Get it from Amazon for $4.97 (available in 32 colors).

    32. A Sephora Collection palette you'll surely *ahem* love a latte. Each pigmented hue is inspired by coffee, which means these six shades will provide all the warm neutral and smoky brown options your daily eyeshadow look could want.


    Promising review: "Really great neutral shades with some pink, and this palette is especially great for beginners as it includes helpful diagrams!" —Alex778

    Get it from Sephora for $10.

    33. A cruelty-free Almay matte foundation, because the only makeup worth slathering on your skin should be non-comedogenic (as to not aggravate your breakouts). This one is particularly fab because it has a buildable formula infused with salicylic acid to actively heal pimples *and* provide coverage at the same darn time.

    the foundation bottle with white cap

    Promising review: "I love this stuff! It's one of the only foundations that my dermatologist lets me use that actually covers anything. The other non-comedogenic foundations I've tried in the past hardly cover anything. I have extremely acne-prone skin and this does not make me break out. It also has salicylic acid in it which actually helps with breakouts." —Kindle Customer

    Get it from Amazon for $6.49+ (available in 13 shades).

    34. An SPF 25-infused Jack Black lip balm available in six delicious flavors: basil lemon, black tea and blackberry, natural mint, grapefruit and ginger, lemon, and cucumber lime.

    the blue lip balm tubes / Via @getjackblack

    This balm is made with beeswax, green tea leaf extract, shea butter, and cocoa seed butter to provide intense, long-lasting moisture to even the most chapped of pouts.

    Promising review: "This is genuinely the best lip balm I’ve ever tried. I’ve had severely dry, cracked lips since I was a teenager, and basically everything I’ve tried in the past has failed me on one level or another. I’ve been using these Jack Black balms for the past six months or so, and my lips have looked soooo much better. I used to have cracks, and the layer of skin would constantly peel away. I had light scarring and discoloration due to years of dryness and peeling, but not anymore! This even kept my lips protected during a very cold winter in the Midwest. I have six of these floating around my house/purse/work backpack. And I don’t ever see myself using another lip product." —Cara

    Get it from Amazon for $8 (available in five scents).

    The reviews in this post have been edited for length and clarity.

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