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    35 Basic Makeup Products You'll Probably Use Every Single Day

    All hail lip balms that are actually effective.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A cruelty-free wet 'n' wild liquid lipstick that glides on like butter, lasts all day long, won't bleed, and costs about the same amount of $$$ as your cup of morning coffee. We love the power of a bold red lip., Amazon

    Promising review: "For the price, this product is amazing. I tested it to see if it would hold up at least during pictures for my wedding, so put it on first thing in the morning. I was super pleased that I only needed to touch it up once after I ate — to be expected — which was HOURS after I put it on. I tested pressing my lips against my hand, drinking from a glass and using a straw, and it didn't rub off on anything. It's a bit drying but the color was very vibrant, and didn't fade or chip throughout the day, which is a problem I've had with other brands of long-lasting lipstick." —Alex

    Get it from Amazon for $2.69 (available in nine colors).

    2. The Balm water-resistant mascara with a clump-free, lengthening formula here to upgrade your lash game. One coat gives you the whole "your lashes but better" look, but two coats? Everyone will just assume you're wearing falsies. It's that good. / Via @thebalm,

    Pro tip: Grab the travel-sized bottle. Mascara needs to be replaced about every three months before it expires, which means this mini mascara will give you *just* the right amount of uses.

    Promising review: "This is my holy grail mascara. Every time I think 'is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle

    Get it from Amazon for $8.99+ (available in three sizes).

    To learn more, check out "24 Beauty Secrets You Should Really Know".

    3. A cruelty-free Elizabeth Mott brow gel because the eyes aren’t the window to the soul...the eyebrows are. This pomade formula will keep your brows in place while subtly filling them in, immediately giving your ensemble an air of ~I am put together can’t you see my brows look good~. The best part? It's so easy. No expert drawing skills required (unlike your regular brow pencil).

    before-and-after photo of reviewer with sparse brows on top, and then fuller, more defined brows on the bottom

    Promising review: "So incredibly happy with this. It's incredibly easy to apply (I have to really wipe my wand first, though, or else it's too thick) and the color blends in SO well with my natural color. It gives my eyebrows JUST the right amount of attention; not too much, not too little. Just killer, natural, beautiful brows!" —Monique French

    Get it from Amazon for $15 (available in four shades).

    4. A Milani baked bronzer to give your complexion an instant “I just got back from vacation and have not spent a ton of time in this dimly-lit cubicle glow” while also enhancing your cheekbones.,

    Consider this product to be the younger, cooler sister of the whole contour trend with a buildable, blendable formula that doesn't require intense blending (an important detail to note when you're applying this on a train and have no way to gauge whether or not you have a block of orange on your face).

    Promising review: "This is the BEST bronzer I have come across as of yet, and trust me, my checking account can vouch for being pinged time and time again for the purchase of several bronzers. I am extremely satisfied with this product. It is a beautiful color and goes well with all my other makeup. It's not too dark or orange, it did not break me out, and the color is dark enough that you actually can notice that you are wearing makeup but still subtle." —Shana

    Get it from Amazon for $6.99 (available in three shades).

    5. A NYX setting spray to lock in your makeup, because it only took about three hours of blending to get it to look this way. So humidity, sweat, tears: it's all irrelevant when you've topped your foundation with this magic stuff, which works to seal your makeup and prevent it from turning into a greasy mess (no small feat).

    model spraying mist

    Promising review: "This stuff will make your makeup last and last! I have severely oily skin, which means that most foundations just slide right off my skin. And then I found this! I spray this on before I do my makeup, after I do any cream makeup (foundation, concealer, etc), and then again after I set with powder. This helps my makeup easily last from 7 in the morning the 7 at night." —Sadie

    Get it from Amazon for $8.49.

    6. Gel-cream blush available in six gorgeous shades ranging from sunny corals to brownish nudes. Blush is tricky because just one swipe can result in an unnaturally Barbie pink cheek, which is where this formula shines: it’s got a buildable formula that allows you to manipulate the color to be as subtle or as prominent as you want. / Via @glossier, Jessica Seib / BuzzFeed

    Promising review: "I got this blush in the puff tint and HOLY COW, it is amazing! It goes on easily and is super buildable for a more dramatic look. I've been getting compliments on my complexion and it's because of this. It stays on well even when I'm sweating, plus it doesn't feel greasy at all. This is the holy grail of blushes." —Sydney

    Get it from Glossier for $18 (available in six shades).

    To learn more, check out "Here's Why Glossier Cloud Paint Is Totally Worth Your Money".

    7. Lanolips strawberry ointment you should apply before bed and voilà! You'll wake up to a nourished pout that has effectively bid adieu to flakes.

    Natalie Brown with chapped lip labeled "before Lanolips!" and smooth lips labeled "after Lanolips!"
    Natalie Brown / BuzzFeed

    Promising review: "This stuff is my favorite lip product, bar none. I've been a lip balm/chapstick user for years, and have tried just about every brand. This stuff just WORKS, it leaves my lips moisturized hours later and they don't feel more dry when it wears off." —K

    Get it from Amazon for $14.

    To learn more, check out "Y'all, Lanolips Is Basically A Miracle Balm And The Only Thing That Actually Healed My Chapped Lips".

    8. A cruelty-free EcoTools set packed with five brushes you'll use on the daily: an angled foundation brush, a concealer brush, an eyeshadow brush, an angled liner brush, and a blush brush. All for less than $10? HALLE- and I cannot stress this enough-LUJAH.

    reviewer hand holding five makeup brushes

    Promising review: "These brushes are great quality for the price. I use them almost every day and they have stayed in very good shape. It is very easy to apply makeup and it even comes with a little instruction booklet to tell you how to use them." —Jennifer M.

    Get it from Amazon for $9.98.

    9. A Maybelline concealer formulated with goji berry and Haloxyl because no one needs to know that you binged The Office yet again last night. Just a quick swipe of this (there's an attached sponge applicator so no need to worry about packing a brush) and *poof* your dark circles are now a thing of the past.

    Kayla Suazo / BuzzFeed

    Promising review: "I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. But this thing is truly great.The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. The concealer itself doubles as a highlighter, it looks good without primer, and it lasts so much longer than you'd expect." —Sarita

    Get it from Amazon for $7.12 (available in 12 shades).

    To learn more, check out "Just 8 Maybelline Products We Really Love".

    10. A Coty translucent powder that will set your makeup for a flawless, lightweight finish that truly lasts all day long. The formula sets completely clear and won't leave behind a white cast (the kind you'd have to blend and blend for it to go away).

    reviewer with matte skin

    If you've been contemplating splurging on those high-end, high-budget setting powders for a long time — don't. This is the perfect dupe.

    Also, this cult-favorite powder sets makeup has over 4,000 positive reviews. I'm not going to outright SAY that your beauty routine is suffering without it, but...

    Promising review: "its perfect! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth and is great for baking. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me." —andrea

    Get it from Amazon for $5.67 (available in six colors, including translucent).

    11. A buildable concealer that tackles dark circles and blemishes without looking too obvious. It's *the* perfect thing to slap on when you don't want a full face of makeup, but also did not get enough sleep last night and want the world to think you did.

    AnaMaria wearing concealer under one eye labeled "with concealer" and not on the other side
    AnaMaria Glavan / BuzzFeed

    I usually stick to tinted moisturizer on the daily, which can be an issue because I get pretty terrible dark circles — I find that only thick, heavy concealer does the job when it comes to making me look as if I actually slept last night. The downside of that is, for quick errands or days when I plan on wearing no makeup at all, concealer is so darn obvious...which is where Stretch Concealer steps in! The formula is lightweight (the case with most Glossier products) but truly blurs dark circles and redness (my nose is always an issue) with just a few taps and instantly delivers a brightening effect. See above for before and after!

    Get it from Glossier for $18 (available in 12 shades).

    12. A gluten- and cruelty-free Essence mascara that has a clump-free, smudge-proof formula here to up your lash game like whoa. Plus, it costs less than $5. Praise be.

    photo of reviewer wearing the black mascara

    Promising review: "I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E. Miller

    Get it from Amazon for $4.99.

    13. A Stila liquid eyeliner with a formula worthy of the cult-like praise it gets: it dries quickly, won't smudge or budge, lasts 25 hours a day, and the thin tip makes application a summer breeze. Say hello to your new soulmate. / Via @stilacosmetics,

    This cruelty-free, waterproof liner is perfect for day-to-night wear! The fine-tip applicator allows you to draw on a thin line, but it's also easy to add a few extra swipes for a more dramatic nighttime look.

    Promising review: "I've been re-purchasing this for years now and it's the holy grail of liquid liner. It's my favorite liquid liner of all time. Goes on in a solid, smooth line, and lasts all day. It has held up through heat, humidity, and the gym. It's very easy to apply, and is especially great for people who struggle with winged liner. All in all a fantastic purchase and well worth the price!" —littlebird

    Get it from Amazon for $22 (available in 11 colors and two styles).

    14. A Tarte liquid foundation to banish blemishes, redness, and dark circles to the pits of Hades. The coverage is non-drying, long-lasting, and absolutely flawless...but it still manages to look lightweight and natural. Now repeat after me: Owen Wilson WOW.

    BuzzFeed Editor Kayla Suazo using foundation to cover blemishes and dark spots
    Kayla Suazo / BuzzFeed

    This vegan, cruelty- and oil-free foundation contains Amazonian clay, vitamin a, vitamin e, and mineral pigments...but the real winner here? It also contains SPF15 for all of us dummies who tend to skip this step in the mornings.

    Promising review: "My absolute favorite foundation! Goes on smooth and my oily skin always looks fresh and flawless! No need for constant touch ups with this foundation." —Veronica S

    Get it from Tarte Cosmetics for $39 (available in 24 shades).

    15. A Farmacy lip balm for long-lasting hydration that *won't* eventually dry out your lips even more. I know that you know what I'm talking about — and this 100% natural formula of beeswax, jojoba oil, honey, cupuaçu, and cocoa butters genuinely works.

    product in white packaging labeled "Farmacy honey butter" / Via @farmacybeauty

    Promising review: "I am a major anxious lip picker and am constantly having issues. This lip balm has saved me and repaired my lips 100%. I honestly had no expectations and I am blown away. Truly amazing. I will never buy anything other than this again." –zoep123

    Get it from Sephora for $10.

    16. A dual-ended eyeliner stamp because, IN SPITE OF YOUR BEST EFFORTS, achieving the perfect cat eye is hard and this easy-to-use tool makes it about 1000x easier. All you'll have to do is apply the stamp to your lashline and your wing will be done in mere seconds.


    Promising review: "Okay, so I am as shakey as shakey gets when it comes to putting eyeliner on...but this is a miracle sent from above! It honestly is the most amazing eye makeup product I own at the moment. It is as easy as it sounds. Literally. I like that it is double-ended and you have two pens: one for the left eye and one for the right. The opposite end on both is just every day liquid liner pen, but it goes on soooo much smoother than any other liquid liner I've tried or owned." —ˑMerkuryˑVolkanicˑ.

    Get it from Amazon for $9.97 (available in three colors).

    17. A Pawpaw two-in-one pot you'll consider *major* bang for your buck: it's got a sugar lip scrub to slough away dead skin, plus a nourishing lip balm made with Pawpaw, olive oil, and aloe vera.

    hand holding black and yellow scrub and nourish product

    Promising review: "This stuff is amazing. It takes so little and makes my lips so smooth. There really is no fragrance or flavor. The scrub is sugary and the balm is extremely moisturizing and it lasts. I put it on at night just before bed and again in the morning." —Prime shopper

    Get it from Amazon for $10.

    18. An Elizabeth Mott eye primer capable of keeping your shadow and liner in tact all 👏 day 👏 long 👏. That's right, folks! No creasing, smudging, fallout, or crying under the watch of this cruelty-free must-have.

    This primer is paraben-free and lightweight, plus it's infused with pearl powder to enhance the vibrancy of your shadow AND a sebum-controlling powder to stop oily lids in their tracks.

    Promising review: "Let me start by saying that I have used nearly every eyeshadow primer available. From expensive to cheap...none of them hold a candle to this. I have very oily skin, but this primer lets my shadow last a full eight hours or more. I could get maybe five or six out of the other brands if I'm lucky! Thank you to Elizabeth Mott for finally making a primer that lasts! I seriously love this stuff." —Melissa Mae

    Get it from Amazon for $13.06.

    19. A beautyblender sponge to condense your many brushes into just one product. This squishy BB can be used for everything from concealer to setting powder when damp, all while providing a natural finish that is (*IMPORTANT*) not blotchy. It truly blends everything to perfection so that you don't have spots of cake-y, oompa loompa orange scatted across your cheekbones.

    pink beautyblender without water on the left and with water on the right

    The limited-edition sponge featured above actually changes color when it comes in contact with water.

    Promising review: "This product is incredible. I had been avoiding spending this much money on a sponge for a long time and finally caved to see what all the hype was about. It was 100% worth it and I cannot go back. It is very lightweight, does not absorb too much product, and is the perfect shape. I would absolutely recommend trying this product if you are on the fence about it." —jluch

    Get it from Sephora for $20.

    20. A Charlotte Tilbury tinted moisturizer that provides a sun-kissed glow, hydration, *and* actively blurs pores and hides redness. This even takes away the headache of finding your perfect color match: the product comes out white and adjusts to perfectly suit your skin (especially awesome for someone who just went on a beach vacation and their go-to makeup is now just a teeny bit too light).

    @ctilburymakeup / Via, AnaMaria Glavan / BuzzFeed

    Promising review: "Wow, I am loving this product! It is easy to apply, very forgiving in application, and gives you a lovely glow. It doesn’t feel like makeup at all and keeps my face nicely hydrated without looking too shiny. And a little product goes a long way." —ladybugw

    Get it from Sephora for $40.

    21. A Neutrogena moisture lipstick you can apply in the back of a moving car, no mirror, hand jittery from one too many cold brews — and application will still be easy thanks to the crayon design and creamy, blendable formula that won't stain your skin if you color outside of the lines.

    the moisture lipsticks / Via @neutrogena

    Promising review: "These are now my absolute favorite everyday go-to. They provide great moisture and I don't even have to use lip balm; these will moisturize your lips all day long. Sheer enough to apply without a mirror and comes in great colors." —VegasRunway

    Get it from Amazon for $6.99+ (available in five shades).

    22. A Touch In Sol primer that uses green tea extracts to energize your complexion, blur pores, mattify excess oil, and offer light coverage (#goodbye redness). This is the perfect step one for a full-face routine consisting of concealer and foundation, but is also great to slather on when you're pressed for time and want a bright, dewy, and even canvas.


    Promising review: "I have been searching for years for a good makeup primer that will help combat my oily skin and large pores. I read a bunch of reviews for this primer and decided to give it a try. BEST decision ever. This primer goes on so smoothly and fills in my pores perfectly. I let it sit for a few minutes before putting on my makeup which I think helps (could just be me). I would highly recommend this primer for anyone with oily's a lifesaver and a steal for the price!!" —Sarah Rose

    Get it from Amazon for $12.51.

    23. A Lipstick Queen lipstick packaged in deceivingly green form, but surprise! It has nothing in common with Kermit. This moisturizing formula will reveal a perfectly pink hue within seconds, one that's totally unique to *your* pH balance, but thankfully goes on as easily as a regular balm.

    the green lipstick in a pink tube / Via @lipstickqueen

    Not only does it provide the perfect pop of color, but this balm *also* contains essential oils and vitamin E for the ultimate dose of a) moisture, and b) softness.

    Promising review: "This seemed like a gimmick at first, but it WORKS! The faint green color turned into a lovely berry color in a matter of seconds after application. Plus, it's nice and moisturizing, and the color lasts for a good 6+ hours." —Rebecca

    Get it from Amazon for $25.

    24. A bareMinerals tinted moisturizer that requires the max amount of effort you're willing to put into your beauty routine, which is exactly zero. Nix shadows and unevenness by way of this light, creamy coverage you can slather on like a moisturizer!

    model with uneven skin labeled "before" and with even skin on the right labeled "after"

    Promising review: "This is my favorite tinted moisturizer/bb cream! It is light coverage, but enough to even out my skin tone and it works well with my dry skin. It is very difficult for me to find foundation that doesn’t dry out my skin, but this one does not. It goes on easy and wears well throughout the day." —Rissachu

    Get it from Sephora for $33 (available in 20 shades).

    25. A vegan and cruelty-free Covergirl concealer designed with an ~extra large~ applicator that tackles pimples, redness, and dark circles with just one swipe. If you're looking to avoid the painstaking step of foundation, this formula provides a full coverage finish that is both lightweight, crease-resistant, and super easy to blend.

    reviewer wearing the concealer

    Promising review: "Not only is the packaging of this concealer cute and classic, but it also provides really great coverage. You only need to use a little bit to get great coverage, the applicator is great, and I don't have any problems with creasing (although I don't have any fine lines either). If you're wanting a concealer similar to expensive brands but at a drugstore price, you'll like this!" —Kayla Williams

    Get it from Amazon for $4.76+ (available in 30 shades).

    26. A buildable, cruelty-free NYX lip cream that, although it *is* super pigmented, is also light enough that it won't have stained the delicate skin around your mouth. If precision is not your strong suit, invest in this product ASAP. / Via @nyxcosmetics,

    Promising review: "I'm a huge fan of nude colors and matte lipstick. However, it's usually difficult to find a matte lipstick that doesn't make my lips look dry or cake-y. I'm happy to say that I have yet to have that problem with this product! It stays on very well (even after eating) and I hardly have to touch it up throughout the day." —brandie

    Get it from Amazon for $2.89+ (available in 34 colors).

    27. An Aesthetica contouring kit here to take your hand and lead you into the path of chiseled cheekbones. This vegan, cruelty-free, and hypoallergenic palette includes a handy how-to guide (pictures and charts included!) to help this makeup technique seem 10000000x less intimidating to those of us who don't run a beauty vlog.

    photos of two models before and after using the contour kit

    The makeup itself is super creamy and buildable, meaning mistakes can be easily fixed or blended out.

    Promising review: "I am absolutely in love with my kit. I have not bought a professional contouring kit before and was nervous about buying this one, but the product is easy to put on and it stays on all day. The kit also comes with a how to guide that helped me know where to place the contour and highlight specifically for my face shape. Also super easy to blend in!" —steph

    Get it from Amazon for $28.99.

    28. A Nars lip pencil for anyone ready to retire all the drying matte formulas they've gotten accustomed to. This glides on like butter, is ultra hydrating, lasts a super long time, and is easy as pie to apply. / Via @narsissist, Sephora

    Promising review: "Such a perfect 'my lips but better' color. It evens out the color on my lips, feels comfortable and hydrating, and I love the satin finish as I am so over matte lipsticks. Plus, it really works for a quick lip look, as it can serve as pencil and lipstick in one." —churinl

    Get it from Sephora for $27 (available in 10 colors).

    29. A Real Techniques sculpting brush that gets the grade of A+ when it comes to blending for a streak-free complexion. This is an absolute gem when it comes to evenly spreading highlighter, setting powder, and even allows you to dabble in the complicated world of contouring: it spreads product evenly to give you ~chiseled cheekbones~ that don't look like they were attacked by a block of bronzer.,

    Promising review: "This is probably one of the best brushes that Real Techniques has come out with. The bristles are very dense, yet soft. I find this brush to be great at multi-tasking. You can use this for foundation, with a stippling or buffing motion. It doesn't leave foundation streaks at all. The shape of the bristles even allow you to reach hard angles around the face, like the sides of the nose, under the eyes, or between the eyebrows. You can even use this brush to blend out concealer, or apply blush.But my favorite use for this brush is contour. I prefer this brush over my other contour brushes because it gives me a natural, diffused shadow under my cheek bones. If you like a sharp chiseled look, this probably isn't for you. But for an everyday, natural look this brush is the best!" —shal2212

    Get it from Amazon for $6.99.

    30. A Clinique BB cream with a buildable, lightweight formula that won't worsen breakouts and feels like a second skin. Added bonus: This has SPF40, which means you'll be getting protection *and* coverage all in one swipe.

    Sarah Wainschel / BuzzFeed

    Promising review: "This is, without question, my holy grail. Perfect work/office foundation that you don’t have to worry about and it doesn’t clog up your skin after a 12-hour work day. Leaves your skin looking like skin, but somehow still has the coverage of foundation." —RHA21

    Get it from Sephora for $38 (available in five shades).

    To learn more, check out "10 Life-Changing Beauty Products You Need To Try ASAP."

    31. A Tweezerman curler that curls your lashes in a ~pinch~, is designed with an ergonomic handle that feels sturdy in your hand, and has a hypoallergenic silicone pad to prevent any tugging or pulling which makes the whole process a breeze for beginners.

    model using eyelash curler

    And if a ticket to fabulous lashes wasn't enough, this also comes with three cushy replacement pads.

    Promising review: "I didn't realize how awful my old eyelash curler was until I got this new one. As another rater stated, the top of the curler is thinner and allows for a better curl. I also love that the pink part is super cushy and comes with three replacements. Great purchase!" —ABMom!

    Get it from Amazon for $9.75.

    32. A Pat McGrath MatteTrance lipstick so lightweight, it'll feel like you're wearing nothing (as if your lips are just naturally a bright fuchsia). And while that is all fine and dandy and grand, let me present you with the pièce de résistance of this product: the packaging. / Via @patmcgrathreal, / Via @patmcgrathreal

    This lipstick tube is probably the most beautiful thing I've ever laid my peepers on. Consider this the Gigi Hadid of your makeup vanity.

    Promising review: "This is pretty amazing and I don’t even care how much it costs anymore, lol. Just one swipe on my lips and you can see how pigmented it is. Plus, IT LITERALLY FEELS LIKE I HAVE NOTHING ON. That’s my favorite part! I hate feeling like my lips are suffocating or dry, but this formula is so lightweight." —Talia2011

    Get it from Sephora for $25+ (available in 28 shades).

    33. A Laura Mercier foundation with blendable, medium-to-full coverage that creates a flawless complexion *without* making your face feel like it's drowning in product. This matte formula has a staying power of 15 hours, contains fine powders to help you ditch your greasy T-zone, and is completely transfer-resistant. Pinch me.


    Promising review: "Love this foundation!! It has been one of my favorite foundations for a few years now. I love the coverage it gives, I love how lightweight it feels, and I love how a little goes a long way. I have pretty oily skin and this foundation doesn’t seem to cause excess oil." —alyssatorrres

    Get it from Sephora for $48 (available in 30 shades).

    To learn more, check out "We Tried Laura Mercier's New Foundation And It's The Beauty Product Of Your Dreams."

    34. A Sephora Collection matte lipstick that may appear ultra matte, BUT! It won't dry out/clump/wrinkle on your lips after .5 seconds of wear. This lipstick uses rose hip oil and vitamin B to prevent your lips from shriveling up, which is exactly what many matte formulas tend to do.


    It's creamy upon application and dries matte, but it still feels creamy.

    Promising review: "I walked into the store looking for a matte lipstick that would not make my lips akin to the Sahara desert. This lipstick is EXACTLY what I have been searching for all my life. It goes on smoothly, softly, is very creamy, and FEELS very moisturizing. Plus, it doesn't flake or dry off on my lips. Truly, for $14, this lipstick is a TOTAL bargain. I will probably be buying this for the rest of my life." —JadeJennifer

    Get it from Sephora for $14+ (available in 18 colors).

    The reviews in this post have been edited for length and clarity.

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