2. Even with little awareness, the show achieved critical success and a dedicated fan base
Everybody loved Veronica Mars.
“I can no longer restrain myself. BEST. SHOW. EVER. Seriously, I’ve never gotten more wrapped up in a show I wasn’t making, and maybe even more than those… These guys know what they’re doing on a level that intimidates me. It’s the Harry Potter of shows.” - Joss Whedon, creator of Buffy.
“I can’t take my eyes off the damn thing. (…) Will Veronica Mars ever achieve the popular success it so richly deserves?” - Stephen King, author.
“This is, hands-down, the best show on television right now, and proof that TV can be far better than cinema.” - Kevin Smith, film director.
“The best mystery show ever made in America” - Ed Brubaker, cartoonist.
“This Veronica Mars show is gooood” - Hank Green, vlogger.
“Rolling brown outs in NYC! Lindsay going to jail! And I knew nothing about it! Because I got sent Veronica Mars! And I can’t stop watching!” - Meg Cabot, author.
“What show’s cancellation hurt the most? VERONICA MARS.” - Michael Ausiello, founder of TV Line.
4. But then it was over… AND THEY WEREN’T ENDGAME?
Even the show’s creator agreed there was just no way their Epic story could have ended on that fateful Season 3 finale:
“The way Veronica has looked at Logan [in their last scene together] and the way she looks at Piz… you know Piz won’t be the winner. At the end of the day you can’t compete with what is going on between the two of them.” - Rob Thomas
How can you accept that your all-time favorite couple will never kiss and make up again?! That’s the point: You. Just. Can’t.
Because Veronica Mars was a great story that wasn’t given a chance to tell its ending.
5. Fans made EVERYTHING possible to save Veronica from cancelation
- Printed t-shirts and raised $50,000 in donations and through the sale of Veronica Mars clothing and tchotchkes.
- Sent care packages with more than 10,000 Mars Bars to the CW.
- Donated 600 Veronica Mars DVD sets to libraries in all 50 states.
- Hired street teams in New York, Los Angeles, Philadelphia, and Chicago to distribute 30,000 fliers advertising the series’ return after its midseason hiatus in the third season.
“I love those people and they have been so good to me, but it’s not going to happen.” - Rob Thomas
6. In 2006, the Cloud Watchers amazed us all
The Cloud Watchers rented a banner toting airplane that said: RENEW VERONICA MARS! CW 2006, so they could show network executives and advertisers how committed to the show fans were.
“I heard that a whole group of fans rented an airplane… and they flew it over the CW… Whose show does that? Our show! We have the best fans in the world.” - Kristen Bell
8. Years went by, but these two studmuffins never gave up
2009, 2010, 2011… Warner kept saying NO, but the e-mails asking for a Veronica Mars return didn’t stop.
9. Fans filled Warner’s inbox with Veronica Mars petitions…
SO MUCH they had to create a special e-mail so they could get rid of what they considered “spam”!
10. 6 YEARS after the cancellation, a Kickstarter campaign asks us to “put your money where your mouth is”.
@Kickstarter: You guys wanted a Veronica Mars movie right? Now’s your chance to make it happen: http://kck.st/Z1HJRR.
And everybody was like…
11. Marshmallows fulfilled the 2 million dollar goal in 10 hours! By the end of the campaign, fans had donated a total of U$5.702.153.
“Why are you donating your hard-earned money to get a studio film made? When Warner Bros. will kick back and reap any profit? The short answer: Because this was a time for the little guy to make a difference. (…) Movie studio executives greenlight any and whatever projects they like, and in this instance, Veronica Mars: The Motion Picture simply was not going to happen. Yet when put in the hands of the fans who have steadfastly and long-anticipated this unlikelihood, that excited mob rallied to secure their piece of happiness. A lot of the time, the Internet is used to tear things down. To mock Smash, to snark about red carpet fashions, to hurt. All from the cozy, oft-anonymous comfort of everyone’s couches. For 10 thrilling hours on Wednesday, though, 30,000 strangers banded together online to create something.” - TV Line.
“Dear, Rob Thomas and Kristen Bell. Congratulations on winning the internet today” - Max Greenfield
“I’m afraid to tweet something that isn’t about the Pope or Veronica Mars for fear nobody will hear me. #modernanxiety” - Chuck Wendig
“Dear pope: Im sorry Veronica Mars fans stole your thunder on your first day. I mean, Im not really that sorry, but i thought it would be polite to say so. XO” - Kristen Bell
12. Veronica Mars changed everyone’s perspective about the future of the entertainment industry
“I look at Rob and Kristen as the Mark Zuckerberg and Jack Dorsey of the movie industry. (…) Brands used to say what they wanted you to hear, now they listen to you and do their best to create content that meets your needs. Similarly, the Veronica Mars project will give viewers the power to ask that certain movies be created, because the campaign’s success is too great and too well publicized not to draw intrigue from producers worldwide.” - Michael Mikho
“The Veronica Mars Kickstarter is making me re-think my entire perspective on the future of media.” - Hank Green
“The VMars kickstarter is asking for way less than what it costs to make 2 hours of scripted network television today. #signOfThingstoCome” - Bernie Su
“First, congrats to Kristen Bell and Rob Thomas for helping move entertainment a little closer in the direction I’ve always hoped it would go… Second, to you Chucksters, believe that this news only bolsters my faith that I can help bring you a #ChuckMovie. Be patient. Stay tuned.” - Zachary Levi
“I don’t know that I would bet that a Kickstarter model starts to work across the board and that everyone who wants to make a $3, 4, 5 million movie can expect to go to Kickstarter and get financed. When there is a brand name product that people have responded to and want to see and there’s already a built in following for it, people can be very successful. I hope that in that respect we are pioneers and we see more of them.” - Rob Thomas.
13. Actors were jumping at the opportunity of working in this project!
And they got EVERYBODY back from the series to be in the movie.
14. Their marketing department knows what they’re doing
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