These are the 3 biggest shopping trends for Valentine's Day 2020
Turns out love does cost a thing—or two
Ah, Valentine’s Day. Some people love it, and others...well…it’s not their favorite.
But while Valentine’s Day *technically* celebrates romantic love, more people are spreading the love. That leads us to our first trend...
Valentine’s Day isn’t just for lovers
According to the National Retail Federation, U.S. consumers are expected to spend $27.4 billion on Valentine’s Day gifts this year—and that’s considering only 55% of Americans will actually celebrate.
While over half of that amount will be spent on significant others, people are gifting their other family members, friends, their kids’ classmates, their co-workers, and their pets.
The spike in spending can be attributed to a variety of factors (Who doesn’t love their dog?), but it turns out #GalentinesDay, which trended on Twitter this week, could be the bigger reason.
Galentine’s Day, an unofficial holiday celebrated on February 13th that was first introduced on the show “Parks and Recreation,” has become such a phenomenon that brands and retailers are selling products and running promotions for it. Hallmark even offers more than a dozen Galentine’s Day cards.
Whatever the reason, the more the merrier!
Chocolate and candy is still a thing (duh)
Marilyn Monroe sang that diamonds were a girl’s best friend, but it turns out everyone’s best friend is chocolate and candy.
According to Sumo Heavy, more people Google searched for chocolate over jewelry, flowers, and clothing during Valentine’s Day 2019. This stat supports the NRF’s prediction that candy will make up 52% of total gift spending.
Expensive gifts are a deal-breaker
According to a survey from Offers.com, most people will buy their gifts from big-box retailers and Amazon. Only 5% of consumers will buy gifts from jewelry stores like Zales.
This stat suggests that while people spend a lot on Valentine’s Day, they want more bang for their buck.
