Rather than a couture designer creation, Helen Hunt wore a navy blue dress by H&M to the Academy Awards. Jason Merritt / Getty Images "H&M has designed a special gown to match the beauty and the talent of Helen Hunt," the brand announced in a press release. "The couture midnightblue full length gown is silk satin and strapless, and was made specially for the Oscar occasion." Jason Merritt / Getty Images This is huge for H&M, which has earned considerable fashion cred for its high-fashion designer collaborations over the past several years. It's also a shrewd move for Hunt, who heightens her relatability by wearing a dress by a brand average women shop at — something that's been instrumental in the Michelle Obama and Kate Middleton's image molding.Hunt's gown is custom — no word on H&M having plans to sell it in stores. With so many awkward dresses on this carpet they certainly win points for making something classic and appealing. Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!