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People Are Pushing Back After Instagram Started Showing Random Posts In Their Feeds

Have you noticed posts from accounts you don't follow in your feed? Here is why it's happening.

If you are starting to see posts from people and accounts you don't follow woven into your Instagram feed, know that it's a deliberate decision by the company — and one that some are speculating to create more ad inventory. Most likely, you'll only start to see more content from people and accounts you don't follow.

Thomas White / Reuters

According to Ad Age, the videos and photos you'll start to see on your feed are most likely ones followed and engaged with by people you do follow.

In other words: Your Instagram "explore" tab will slowly be integrated into your personal feed.

It's been speculated that this is all meant to accommodate more advertising demand and increasing ad limits. It's a feature and strategy similar to Facebook —

the more users spend time on the app, and are exposed to more content, the more ads they'll see.

A rep for Instagram told BuzzFeed News the new feature was designed "to connect you to new and interesting content" on the platform.


Gabe Madway of Instagram said the app will only show you accounts and posts of people you do not follow after you've seen all the posts from those you follow.

"After you've viewed all new posts in your feed, we will suggest some additional posts you might like,” he said.

Madway stated that this function will not show any ads. Users can also snooze, or hide, posts from accounts they do not want to see, but you cannot opt out of the feature altogether, he said.

Unfortunately for Instagram (for now), people seem to hate the new feature.


Like, really, really hate it. "Fucking hate it," even.


Many users are frustrated and confused.

They're saying they don't follow these accounts for a reason.


People seem to be demanding only one thing from the app: Chronologically ordering photos and videos on their feed once again.


The voices couldn't be louder or more massive.


Some are venting their frustrations with the company as a whole. "They clearly don't care about ANYTHING consumers care about."


BuzzFeed News has reached out to Instagram about these growing concerns.


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