The Washington Post's digital banner now reads "Democracy dies in darkness."
The change comes after a spokeswoman for WaPo, Kris Coratti, told CNN that the "value statement" was going to appear on more of the news company's platforms.
The slogan first appeared on WaPo's Snapchat.
People had a lot of jokes about the change.
Some were fans of the slogan. This guy wrote that he loved "the new goth vibe."
One person speculated that it was evidence of a phase.
Of course people offered alternative mastheads, many of which were "pretty dark."