So during a speech that will probably be remembered as "The Time The Prime Minister Was Struck Down By Possibly The Worst Cough In History", Theresa May focused on one big idea: the British Dream.
But what is it?
No one seems to know.
Is it a major security breach during a speech that's already a disaster?
Is it being able to deliver a speech when your political career is on the line without your voice absolutely collapsing?
Or is it being able to deliver a speech when your political career is on the line without the slogan behind you collapsing?
Perhaps it's something less significant?