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Top 20 Advertisements Of 2014

2014 was a cluttered year of videos, visuals and voices. But sometimes one an ad can stop you in your tracks. Grab a tissue (or the whole box) some of these are tearjerkers...

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Honorable Mention: IKEA, "Experience The Power of The Bookbook"

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IKEA's sense of humor shines through in its 2015 IKEA Catalog ad.

Agency: BBH

Honorable Mention: Old Spice, "Momsong"

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Though somewhat creepy, Old Spice uses its surreal style to make another masterpiece.

Agency: Wieden + Kennedy

20. Activia/World Food Programme, "La La La (Brazil 2014)" Shakira ft. Carlinhos Brown

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Shakira & Activia partnered to support World Food Programme and became the most viral video of 2014 with 5.82 million shares as of late November, according to Adweek.

Agency: Vinizius/Y&R SA

19. HelloFlo, "First Moon Party"

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After their success with "The Camp Gyno" in 2013, of course HelloFlo came out with a new one to dazzle us. A humorous ad for a somewhat unique product, the Hello Flo Period Starter kit.

Production company: Hayden 5

18. Nike Football, "Winner Stays"

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Pulling out all the stops (and the footballers), this World Cup ad turned a simple game into the grudge match of the century.

Agency: Wieden + Kennedy Portland

17. Beats by Dre, "‬Re-Established2014"

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Emotional and powerful, this ad was one of many that used James' homecoming as its storyline. This one uses Hozier's "Take Me to to Church" single to reveal stories of LeBron's life that many do not know. Check them out here.

Agency: R/GA

16. Sainsbury's, "Christmas Is For Sharing"

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Sainsbury's 2014 Christmas advert is one of the best this season. They worked with the Royal British Legion to recreate Christmas Day 1914 when British and German soldiers laid down their arms to celebrate the holiday.

Agency: BBDO

15. Thai Life Insurance, "Unsung Hero"

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Thai ads seem to hit the same emotional notes as some others coming out of Thailand (like this one or this one). They remind us of the deeper aspects of life to cross language barriers and reach into our hearts.

14. New Zealand Transport Agency, "Mistakes"

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Hind sight. This is what makes New Zealand Transportation Agency's newest PSA so moving. If two drivers could speak to each other before they met in a horrible car accident, what would they say?

From the company that brought you "Blazed," they've done it again.

Agency: Clemenger BBDO Wellington - New Zealand

13. dtac, "The Power of Love"

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How do you comfort a baby when he or she won't stop crying? In this age of technology, this ad speaks to the power of human connection and the role tech plays in parenting.

12. Always, "Like a Girl"

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Following a growing genre of feminist-themed ads, this spot tries to raise the self esteem of girls and women by asking "When did doing something 'like a girl' become an insult?"

Agency: Leo Burnett's Chicago, London and Toronto

11. Beats by Dre, "The Game Before The Game"

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Focusing on the pregame rituals of some of soccer's biggest stars and their fans, Beats by Dre incorporates itself into the intense and passionate sport of soccer (aka football) just in time for the FIFA World Cup.

Agency: R/GA, London and Los Angeles

10. Budweiser, "Friends Are Waiting"

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Like a typical beer commercial, there is a heavy animal presence in this ad. However, Budweiser takes a new spin on a serious issue. Highlighting the relationship between a man and his pup, this not so typical beer ad iterates the severity of drinking and driving. A title slide reads, “For some, the waiting never ended. But we can change that.”

Agency: Momentum Worldwide

9. HBO, "Awkward Family Viewing"

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The seven commercials from SS+K and O Positive Films uses the uncomfortable reality of watching a steamy scene in the presence of your parents to a hilarious level, pointing out the benefits of enjoying HBO "far, far away from your parents."

Agency: O Positive Films & SS+K, New York

8. John Lewis, "Monty The Penquin"

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The most heartwarming ad of this holiday season comes from John Lewis. Through the eyes of a child, it tells the tale of a boy and his penguin, with a quiet and heart warming reveal at the end.

You can even purchase Monty the Penguin.

Agency: adam&eveDDB, London

7. Guinness, "Empty Chair"

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Guinness's "Made of More" campaign took center stage during the Fourth of July by making the most patriotic ad of the holiday.

This ad is the second of the campaign. Its predecessor being "Basketball."

Agency: BBDO, New York

6. Under Armour, "Misty Copeland"

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The best sports endorsement of 2014 comes from Under Armour. The campaign targets women and changes the face of endorsements (for the better). It's empowering and astonishing as American Ballet Theatre soloist Misty Copeland's voice reads out the critiques she heard as a young dancer.

The second of this campaign featured Giselle Bundchen .

Agency: Droga5, New York

5. WREN, "First Kiss"

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Director Tatia Pilieva created this short film for a small clothing label in Los Angeles and it quickly became a viral sensation. It had 5 million views in the first day and almost 95 million to date.

Pileva also made another short film entitled "Undress Me". This work seemed to set of a canon of similar videos: "The Slap" and "First Gay Hug."

Agency: Durable Goods

4. Newcastle, "If We Made It"

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The best Super Bowl commercial without actually being a Super Bowl commercial. Anna Kendrick is funny and sassy in this untraditional (yet simple) beer commercial.

Agency: Droga5, New York

3. American Greetings, "World'd Toughest Job Interview"

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The theme of parenthood dominates the top 10 on this list. And this ad from American Greetings is no different. It combines the trend of prank videos and the tearjerking motherhood theme into a 4 minute video with 22 million views.

Agency: Mullen, Boston

2. Save the Children, "Most Shocking Second a Day"

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In the year of the ALS Ice Bucket Challenge, there has been a surplus of PSA, non-for-profit and charity fundraising ads. This PSA addresses the civil war in Syria and its impact on more than 5 million children. Save the Children brought the idea of a war home for Britain.

Agency: Don't Panic, London

1. Proctor & Gamble, "Pick Them Back Up"

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W+K and P&G team up to create the best ad from the Sochi Winter Olympics. This transcends language barriers and tells the story of endurance and perseverance through four story lines in an endearing way. It reminds everyone of both the bond between mother and child, and the desire for someone to support you in your life.

Some controversy arose with the absence of dads in this campaign. However, as the primary purchasers of P&G products at the supermarket, women are the target market and this ad will hook those customers.

Agency: Wieden + Kennedy

What do YOU think are the top commercials of 2014? Comment below!

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