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Beauty Prime Day Deals Nearly As Beautiful As You

Get these awesome deals and give yourself a pat on the back.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. 44% off Crest 3D White Whitestrips because summer's all about those white smiles! Plus, what's better than taking care of your teeth on sale?

model using the strips

Promising review: "I have been whitening my teeth for years. I've been using these strips for the last month daily, leaving them on for 30 minutes, and I have NO sensitivity. My teeth are dramatically whiter. Make sure that before you put the strip on your teeth you gently pull both ends of it. this seems to activate the ingredients. I did not do this the first three strips that I put on and did not get the 'whitening' sensation." —Nes1373

Price: $27.96 (originally $49.99)

2. 40% off the John Frieda hot air brush so you can get the blown-out look without having to spend an extra hour blow-drying and straightening. Cut that time in half with this efficient tool and use that extra half hour for something more useful!

the hot air brush

Promising review: "I have always hated blow-drying my hair. It takes *Sandlot voice* foooorrrevvvverrrr. It's too loud. It leaves my hair frizzy and I have to straighten it afterward. This hot air brush is LEGIT. It's basically a round brush but with an efficient and quiet blow-dryer built in. I have never perfected the whole "blow-dryer in one hand, round brush in the other" move. It takes me about half the time (30 minutes) to dry my hair that it would take to blow-dry and straighten. And my hair looks amazing when I use it! So much less frizz than with a blow-dryer alone. So much more body and bounce than straightening. It stays full all day. It looks shiny. It looks healthy. If you are ever again in the market for a blow-dryer, replace it with this." —MrsEveland

Price: $23.99 (originally $39.99+; available in two barrel sizes) 

3. 15% off Stila Stay All Day Liquid Eye Liner. A sturdy, reliable liner is a must-have and there's a reason this is a fan fave! Plus, this one is waterproof and ultraprecise. It's finally time to try it out, I'd say.

the liner on a model

Promising review: "I've used this eyeliner for almost 10 years. I love it. It does have a tendency to dry out and you must put it on before your eyeshadow, but otherwise it's long-lasting and doesn't crease or run. Sharp felt tip and soft enough to get the perfect cat eye!" —Witchesbrew1692

Price: $18.70 (originally $22, available in 12 colors)

4. 46% off a Luxe makeup brush cleaner that'll instantly wash and clean your dirty brushes without any manual labor (read: cleaning, rinsing, drying) on your part. Instead of this tedious task, you'll simply be watching all the dirt from your brushes dissolve into the water. Um, where was this five years ago? It comes with a USB charging station, too!

the package and machine

Promising review: "I really like this neat little gizmo. It’s got an excellent range as far as brush size goes. I have a pretty wide variety of brush types and there isn’t a single one in my extensive arsenal that I’ve not been able to fit. My main obstacle with brush maintenance was always setting them all up to hang dry and keep shape, so it was a labor-intensive chore that I hated. I grudgingly did this wash, scrub, dry, hang routine on 20+ brushes because clean brushes are VITAL to get the best results! With this, it takes a few minutes to wash AND dry, so now they go right back where they belong instead of sitting out where my kids can get hold of a $40 foundation brush and use it to paint with toothpaste. This is so quick and easy." —fuzzypants

Price: $22.29 (originally $42.29, available in two colors) 

5. 28% off a rotating makeup mirror with three modes of lighting and 72 LED lights, as well as magnification and a dual power supply because you are ROYALTY and your products will reflect as such!


Promising review: "This mirror is the perfect size for my vanity. It’s not too big and the lighting is amazing! I have seen so many go for a lot of money so I was shocked at the quality of this for the price. I will be getting another for my daughter. It also has the extra piece if you need it for magnifying." —Lyndie

Price: $14.44 (originally $19.99, available in six colors)

6. 31% off the I Dew Care Disco Kitten Glitter Peel-off Mask so you'll be glittering and glowing even while you're doing your skincare routine. This uses a flower complex, oat, centella asiatica, and exfoliating diamond powder to illuminate skin, clear your complexion, and leave you with a glow that'll rival the moon!


This is cruelty-free.

Promising review: "I really, really like this mask. When you apply the mask to your face, it looks like shimmering pearls. What I really like about the product is that it is a peel-off mask. Depending on how thickly you put the product on your face, it only takes 20–30 minutes to dry. That sounds like a long time but it is worth the wait. When you peel this off your face and then do a final rinse, your face feels and looks wonderful. I use this product once a week. I highly recommend this product to anyone who wants younger looking and better looking skin." —Grandma Fran

Price: $15.77 (originally $23, available in three colors)

7. 10% off Nooni's Marshmallow Whip Maker to transform your fave cleanser into a rich, marshmallow-like foam because your skincare routine deserves to be as luxurious as you can make it. Life is short, people! This whip maker gets even the harsher cleansers' texture so fluffy and gentle, you'll start recommending it to all your friends.

the device

Promising review: "This thing is the bomb. Does exactly what it advertises. Makes a thick whipped cream/foam out of washes, making it economical as well as fun. It can 'soften' harsh washes to make the concoction gentler on skin. It's also great for mixing washes if you have two or more you'd like to combine for different effects. And, of course, a little goes a long, long way with this puppy. For the price, it's a steal — if you're into this kind of thing. Definitely give it a try if you're not sure. It's a really cool device." —KnockKnockMe

Price: $6.70 (originally $7)

8. 19% off this adorable trio of I Dew Care ice cream–inspired mini wash-off clay masks for doing everything from softening and brightening to exfoliating and hydrating while making skincare fun like it should be! They use yummy ingredients like raspberry, strawberry seeds, and green tea, with gelato-like texture and oh, did we mention a birthday cake scent? *heart eyes*


Promising review: "It smells like the most delightful birthday you could ever imagine. It comes with a spatula applicator and the mask itself glides on the skin effortlessly. Rinsed off spectacularly. Does not make skin feel tight and/or irritated. Just leaves a dewy, hydrated complexion." —Grace

Price: $12.72 (originally $15.75, available in three colors)

9. Up to 60% off most Haus Labs products so it's time to fill up that cart and go all out on your new makeup look!

model demonstrating the eyeshadow

The sale excludes their Liquid Eye-lie-ner in Punk, Lip Oils, and any discounted promo sets.

Price (for the Four-Way Shadow Palette): $9.60 (originally $24, available in nine shades).

10. At least 25% off all Fekkai products, which means if you've had your eye on their gloss treatment or have been looking to switch up your hair routine a bit, here's your opportunity!

the bottles of shampoo

Price (for Gloss Perfecting Crème): $6+ (originally $12+, available in two sizes)

11. 20% off IT Cosmetics Bundles, including the Instant Vitality Makeup Set. You'll get the basics for a showstopping makeup look. What's not to love, darling? Kiss the mirror and head out the door knowing you look like a million bucks!

before and after of untouched photo of model with bare skin, then with full face of makeup using IT cosmetics

The Instant Vitality set includes:

The Your Most Beautiful You Palette — a talc-free matte bronzer, luminizing radiance powder, and brightening blush stain

The Bye Bye Pores Poreless Finish Loose Setting Powder

The Wand Ball Brush

Price: $63 (originally $105)

12. 40% off Covergirl, everyone's go-to affordable fave! Whether you're a fan of their classic mascara or have had your eye on their Fresh Skin Milk Foundation, don't feel guilty when you click "add to cart!"


Price: the Covergirl Lash Blast Volume Mascara for $3.59 (originally $5.99, available in five shades) and the Fresh Skin Milk Foundation for $6.99 (originally $13.49, available in 37 shades).

13. $25 off a Burst sonic toothbrush because it'll quite possibly give you the cleanest teeth you've ever had. With charcoal bristles that remove stains, a timer that lets you know how long to brush and when to move to another part of your mouth, and multiple brushing modes for different needs, this is one super-toothbrush that'll actually make you look forward to brushing your teeth.

the package and brush contents

Promising review: "Love the Burst toothbrush! It came highly recommended from my coworker. Let me tell ya. After brushing your teeth with this, your teeth feel like you just had your teeth cleaned at the dentist! It’s wonderful!" Carrie

Price: $44.99 (originally $69.99, available in four colors)

14. 28% off all Peripera Ink the Velvet Lip Tints that will, quite honestly, probably become your favorite lip tint because of how long-lasting and un-bothersome they are. They give lips a petallike bloom of color that's velvety, weightless, and bold. Even when it fades, it'll leave a pretty stain. Because who has time for precise lip liner and perfectly applied lipstick every day? Not us!


Promising review: "I just bought it and put it on. It is a beautiful color and it actually stays long. I had lunch and drank coffee, but the color hasn't worn off yet. Beautiful orange velvety color. Goes smoothly on the lips and very nice smell." —Sara

Price: $7.92 (originally $11)

15. 23% off a CHI Spin N Curl to ensure your hair always looks like you just left the salon (nobody has to know).

the curling iron

Price: $76.99+ (originally $99.99+, available in six colors)

16. 30% off the legendary Essence mascara that'll lengthen your lashes and give you those dreamy, fluttery ones that'll frame your peepers so prettily, you'll wanna take a ton of pics.

model wearing the mascara

Promising review: "I have to be honest. For 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH, MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much. Will update with pictures when I remember to take before pics!" —Liz

Price: $3.49 (originally $4.99)

17. 25% off select Foreo's facial cleansing devices so all your cleansing needs are met in the best (and fanciest) way. These not only help cleanse but also massage, firm, and lightly exfoliate with vibration methods that get deep in there!

model using the facial device

Promising review (for the Bear): "This is a great device for everyday routines. With the everyday serum, my face really looks better. Don't really know what to tell, but this is a MUST have device." —Lay

Price: the Bear for $224.25 (originally $299), the Bear Mini for $149.25 (originally $199)

18. 20% off Pura D'or Organic Sweet Almond Oil because it's an investment that'll give you great returns in the form of bright, acne-free skin, dark circles–free eyes, and a glowing complexion! There's so many other uses, too, like as a makeup remover even for waterproof makeup, eye puffiness, exfoliation if you add sea salt, and aromatherapy. The list just goes on!

chart showing benefits of the oil

Promising review: "I love this. I have been using it for more than two years in skincare for my male and female customers. My biggest compliments come when the men ask me what's in the product. Using an Organic Sweet Almond Oil is important to me and I like what Pura D'or does. It really is the perfect skin moisturizer and it absorbs into the skin quickly. Guys have skin, too, and they have asked me to put it in a body butter, which is why I purchased this bottle. They are going to love it! No dislikes from me. I will certainly be purchasing more." —CHM

Price: $11.99 (originally $14.99)

19. And 25% off an I Dew Care Yoga Kitten Kaolin Clay Mask perfect for if your skin has been acting up lately. You've just got no time for that, especially with summer here! This uses heartleaf and tea tree to banish blemishes and get your skin nice and balanced.

two models wearing the mask with ingredients listed

Promising review: "This face mask is so great! It is very messy to use (I will not lie) but the moment I have a pimple surface, I slap this bad boy on it and the pimple swelling goes down almost immediately and almost becomes nonexistent. At first, I used this product twice a week; now, I only use it when I absolutely need it. It is very thick but it really did wonders for my face. Tip: Get a face mask spreader. It'll make spreading the product across your face easier and you won't get the product all over your hands." —Sarah

Price: $18.75 (originally $25)

Check out more Prime Day beauty deals!

Reviews have been edited for length and/or clarity.